NWACC & WhyteSpyder - Item Storytelling (June 6-7)

Northwest Arkansas Community College’s Retail & Supplier Education and WhyteSpyder present: Item Storytelling for the Omnichannel Shopper. A two-day course designed to help you create outstanding content for ecommerce.

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We’ve been listening to all your questions regarding marketing data and content. WhyteSpyder works with suppliers and manufacturers every day, helping them meet the needs of item storytelling for today’s omnichannel shoppers.

This two-part course is designed to give you the answers to providing data and content that will attract, convert, and retain your shoppers across all channels.

Current marketing professionals and students have likely come up in a push-marketing world. But as the landscape continues its shift toward pull-marketing, shoppers are searching for exactly what solutions your individual items can provide. Item storytelling through optimized and enhanced content attracts their attention and converts their purchase – online and in-store.

June 6th & 7th, 2017 • 9:30 AM – 12:30 PM

Location: Northwest Arkansas Community College,
Shewmaker Center for Workforce Technologies, Room B103

Eric Howerton
Eric Howerton is the Chief Executive Officer of WhyteSpyder, Inc. He has more than 15 years of experience in marketing, advertising, and publishing – the three essential components necessary to comprehend, strategize, execute, and deliver effective content marketing.

Joyce Grippi
Joyce Grippi is WhyteSpyder’s Senior Director of Account Services. Welcomed to the WhyteSpyder team after 17 years of communications management at Walmart, Joyce has extensive expertise in providing innovative and effective retail and digital marketing communication solutions.

WhyteSpyder, a digital marketing firm located in Fayetteville, Arkansas, is a leader in item storytelling for Walmart and its suppliers. This course responds to the primary concerns expressed by the supplier community recognizing the continuing and compelling need for suppliers to comply with Walmart’s call for higher quality data and content for every item.

NorthWest Arkansas Community College seeks to make a difference in the lives of individuals in this community. The college’s mission is to empower lives, inspire learning and strengthen the community through accessible, affordable, quality education.

Workforce and Economic Development forges strategic partnerships to provide world-class training designed to close performance gaps and increase overall productivity and efficiency. This program, created in collaboration with Walmart, continues to gain respect in the supplier community and helps individuals break into the retail industry and have successful careers. The Retail and Supplier Education division, led by Director Teresa Warren, is expanding its focus on Continuing Education for retail professionals seeking to advance their career and improve skillsets.

© 2017 WhyteSpyder, Inc.
NWACC’s Retail & Supplier Continuing Education course offerings are not associated with or endorsed by Walmart Stores, Incorporated or its affiliates. All students enrolled in these courses must have a valid Retail Link Userid. Retail Link© is a registered trademark of Walmart Stores, Inc.


Walmart in Good Financial Health to Continue Omnichannel March

Talk Business & Politics published an article Thursday, March 9, by Kim Souza regarding Walmart CFO, Brett Biggs, and his opinions on their financial credibility and focus on digital enterprise. Biggs spoke Wednesday, March 8, at the Raymond James Investor Conference in Orlando, Fla., reiterating Wall Street needs to remember that Walmart’s financial strength is unparalleled in the industry.

Talk Business & Politics covered his appearance, affirming Biggs went on to say Walmart is on track to hit $500 billion this year in sales and return $14.5 billion to shareholders. Biggs continued by stating Walmart’s top mission is to make every day easier for customers, and that many operational changes that have been made to make this mission possible.

As manufacturers decide what retailers to invest with in today’s omnichannel retail world, they should look no further than Walmart. It’s clear that Walmart is not just the one true omnichannel retailer, but also superbly financially healthy.

Some of the biggest changes being made at Walmart are focused toward omnichannel and eCommerce improvement. Biggs states grocery pickup sales are up 27% and in Sam’s Club up 30% with pickup locations now in 600 markets.

Walmart is also focusing more of its efforts to become a digital enterprise. Souza explains Walmart.com has grown inventory to more than 35 million items and global eCommerce sales for the retailer have surpassed $15 billion in the past year. Tweaks have been made to Walmart’s mobile app, touch screens have been added in-store, and online shopping has been enhanced to improve the customer experience.

It’s very clear that Walmart has and will continue to invest heavily in the digital space, and it’s important for suppliers to break down the walls between e-commerce and brick-and-mortar. Walmart is not attempting to become an eCommerce powerhouse; it is in the race as the world’s greatest omnichannel retailer. Online, in-store, at home, on the way home, whatever it takes to make shopping more convenient, Walmart will be there.

Biggs claims the goal now is all about making existing stores better to provide the best possible shopper experience. Walmart is integrating in-store and digital experiences to enhance such goals, and they are succeeding.

The importance of building a digital industry that improves shopper experiences is becoming an increasingly competitive component to this industry. While there are many competitors that compete with Walmart’s pricing, they lack the digital clout to pose a threat to Walmart’s eCommerce.

Success using a digital media can be done by providing the shopper with an experience that is just as satisfying as actually being in story. The improvements Walm art is making could not be done without this understanding. This shift to focus on eCommerce improvements is one of the many reasons why data and content is so important for retail competition.

For more information about how to make your data and content go further visit www.whytespyder.com.