4 Reasons U.S. Tech Headquarter Selfies are Cool

WhyteSpyder CEO Eric Howerton (left) and COO Alex Ahmad (right) Selfie the Snot Out of Themselves in Cali…

Sure…this is a little cheesy and I have to admit, having a taxi dropping us off at each of these locations and waiting while we took selfies was definitely humbling. But, we endured the “touron” status from locals and hazing comments from friends because it still has enough cool status.

Why is it cool? Well, as owners of the digital marketing agency WhyteSpyder, there are many reasons:

  1. These tech companies represent the continued progress of America as a thought leader in the world. Keep on keeping on America!
  2. We have worked with all of these companies (virtually) for many years. It’s always good to put a face to a name.
  3. As WhyteSpyder rapidly grows, we keep an eye out for patterns of our company disposition and culture. We’re looking forward to the WhyteSpyder Global Campus…pretty similar to Google’s 🙂
  4. Final reason? Because we should. We may never be in that area together at the same time or some of these companies may not be there either. In life and business, things change. Seize the day!

Our Favorites

Definitely a toss-up for our favorite companies. Like anything, we have favorite things about each of them:

  1. Exterior Building: Favorite was Google (simply epic), runner-up was Oracle (magnificent) and honorable mention was Yahoo!. Least impressive was YouTube and Facebook.
  2. In General: Our favorite companies were the following. First, Walmart (no, we’re not getting paid to say it, but Walmart is a great American business – you can’t deny it and we won’t). Second would be Google – definitely a love hate love relationship from a digital marketing standpoint, but no one can deny they have it going on. Third is a toss-up between LinkedIn and Intuit. For me (Eric), I choose LinkedIn – I honestly believe they have done and will continue to do an incredible job in their space. Alex loves Intuit, and rightfully so. Their software and services are for the most part flawless, reliable and useful. Least favorite? No comment.

The Ones We Missed

Have to shout out to the following companies that we wished we could have seen but didn’t have the time (or the $2,000 for taxies): Apple, Uber, Twitter, Salesforce, Pinterest, Reddit, eBay, Adobe, McAfee and Cisco. We’ll catch ya next time!


JUST RELEASED: Book Aimed At Changing the Way Manufacturers Reach Shoppers

Fayetteville Authors And Entrepreneurs Release New Book: MARKENDISING

FAYETTEVILLE, Ark., March 9, 2016 – Alex Ahmad and Eric Howerton today released their first book, MARKENDISING, an in-depth study of the relationships between manufacturers and shoppers and the changing dynamics in interactions between the two. Ahmad and Howerton explore the dynamics Millennials bring to the world of online and in-store shopping, and provide a fresh take on how manufacturers and retailers can adapt to effectively capture this growing shopper market.

The book, currently available at markendising.com and Amazon.com, is an important tool for any marketer or merchandiser looking to find a competitive advantage in the fast paced world of e-commerce.

“Manufacturers in retail environments, in-store or online, need to embrace the importance of data and content to satisfy today’s omnichannel shopper.,” Howerton says, “Today’s shoppers must be addressed with data and content in a world of constantly evolving technology and consumption opportunities.”

The ultimate solution according to the authors in MARKENDISING is the “Mega SKU,” or a product detail page that tells the full story of a product.  The “Mega SKU” differentiates from today’s product pages on most major retailer sites by providing up to 95 percent more data and content that omnichannel shoppers use to make purchasing decisions. Using this approach allows a shopper to learn more about a product from their home computer or mobile device without the need to seek out the expertise of in-store personnel, thereby streamlining the shopping process.

In addition to providing shoppers with a fuller information picture about a product, the “Mega SKU” approach outlined in MARKENDISING also provides the benefit of search engine optimization, which leads targeted shoppers directly to products faster, eliminating research time and enhancing the likelihood of purchase.

“People don’t want ads when they are at the critical moment of a transaction,” says Ahmad. “They want credible and useful information.  That’s what MARKENDISING is all about.”

MARKENDISING is available in both print ($14.99) and digital ($11.99) formats on www.Markendising.comAmazon and soon to be released on iTunes and Google Play.

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