NWACC & WhyteSpyder - Item Storytelling (June 6-7)

Northwest Arkansas Community College’s Retail & Supplier Education and WhyteSpyder present: Item Storytelling for the Omnichannel Shopper. A two-day course designed to help you create outstanding content for ecommerce.

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We’ve been listening to all your questions regarding marketing data and content. WhyteSpyder works with suppliers and manufacturers every day, helping them meet the needs of item storytelling for today’s omnichannel shoppers.

This two-part course is designed to give you the answers to providing data and content that will attract, convert, and retain your shoppers across all channels.

Current marketing professionals and students have likely come up in a push-marketing world. But as the landscape continues its shift toward pull-marketing, shoppers are searching for exactly what solutions your individual items can provide. Item storytelling through optimized and enhanced content attracts their attention and converts their purchase – online and in-store.

June 6th & 7th, 2017 • 9:30 AM – 12:30 PM

Location: Northwest Arkansas Community College,
Shewmaker Center for Workforce Technologies, Room B103

Eric Howerton
Eric Howerton is the Chief Executive Officer of WhyteSpyder, Inc. He has more than 15 years of experience in marketing, advertising, and publishing – the three essential components necessary to comprehend, strategize, execute, and deliver effective content marketing.

Joyce Grippi
Joyce Grippi is WhyteSpyder’s Senior Director of Account Services. Welcomed to the WhyteSpyder team after 17 years of communications management at Walmart, Joyce has extensive expertise in providing innovative and effective retail and digital marketing communication solutions.

WhyteSpyder, a digital marketing firm located in Fayetteville, Arkansas, is a leader in item storytelling for Walmart and its suppliers. This course responds to the primary concerns expressed by the supplier community recognizing the continuing and compelling need for suppliers to comply with Walmart’s call for higher quality data and content for every item.

NorthWest Arkansas Community College seeks to make a difference in the lives of individuals in this community. The college’s mission is to empower lives, inspire learning and strengthen the community through accessible, affordable, quality education.

Workforce and Economic Development forges strategic partnerships to provide world-class training designed to close performance gaps and increase overall productivity and efficiency. This program, created in collaboration with Walmart, continues to gain respect in the supplier community and helps individuals break into the retail industry and have successful careers. The Retail and Supplier Education division, led by Director Teresa Warren, is expanding its focus on Continuing Education for retail professionals seeking to advance their career and improve skillsets.

© 2017 WhyteSpyder, Inc.
NWACC’s Retail & Supplier Continuing Education course offerings are not associated with or endorsed by Walmart Stores, Incorporated or its affiliates. All students enrolled in these courses must have a valid Retail Link Userid. Retail Link© is a registered trademark of Walmart Stores, Inc.


4 Reasons U.S. Tech Headquarter Selfies are Cool

WhyteSpyder CEO Eric Howerton (left) and COO Alex Ahmad (right) Selfie the Snot Out of Themselves in Cali…

Sure…this is a little cheesy and I have to admit, having a taxi dropping us off at each of these locations and waiting while we took selfies was definitely humbling. But, we endured the “touron” status from locals and hazing comments from friends because it still has enough cool status.

Why is it cool? Well, as owners of the digital marketing agency WhyteSpyder, there are many reasons:

  1. These tech companies represent the continued progress of America as a thought leader in the world. Keep on keeping on America!
  2. We have worked with all of these companies (virtually) for many years. It’s always good to put a face to a name.
  3. As WhyteSpyder rapidly grows, we keep an eye out for patterns of our company disposition and culture. We’re looking forward to the WhyteSpyder Global Campus…pretty similar to Google’s 🙂
  4. Final reason? Because we should. We may never be in that area together at the same time or some of these companies may not be there either. In life and business, things change. Seize the day!

Our Favorites

Definitely a toss-up for our favorite companies. Like anything, we have favorite things about each of them:

  1. Exterior Building: Favorite was Google (simply epic), runner-up was Oracle (magnificent) and honorable mention was Yahoo!. Least impressive was YouTube and Facebook.
  2. In General: Our favorite companies were the following. First, Walmart (no, we’re not getting paid to say it, but Walmart is a great American business – you can’t deny it and we won’t). Second would be Google – definitely a love hate love relationship from a digital marketing standpoint, but no one can deny they have it going on. Third is a toss-up between LinkedIn and Intuit. For me (Eric), I choose LinkedIn – I honestly believe they have done and will continue to do an incredible job in their space. Alex loves Intuit, and rightfully so. Their software and services are for the most part flawless, reliable and useful. Least favorite? No comment.

The Ones We Missed

Have to shout out to the following companies that we wished we could have seen but didn’t have the time (or the $2,000 for taxies): Apple, Uber, Twitter, Salesforce, Pinterest, Reddit, eBay, Adobe, McAfee and Cisco. We’ll catch ya next time!


Lane Dickerson Adams Hired as Vice President of Client Relations

WhyteSpyder hires Lane Dickerson Adams as Vice President of Client Relations

WhyteSpyder, Inc. is pleased to announce that Lane Dickerson Adams has joined WhyteSpyder to further develop its growing success of optimizing and enhancing data and content for manufacturers on Walmart.com and Samsclub.com.

Adams comes to the position with 18 years of experience in the marketing and advertising industries. Having spent many years in client operation roles, Adams has been instrumental in developing shopper marketing strategies for multiple Fortune 500 clients. Her previous experience with agencies such as CJRW, Saatchi and Saatchi X and Rockfish gives her the skillset she needs to excel in this new position.

“Lane’s experience with shopper marketing and Walmart suppliers makes her a great asset to our team,” Alex Ahmad, COO of WhyteSpyder, said. “The amount of knowledge she has and the people she’s worked with will help WhyteSpyder achieve more success for its Walmart and Sam’s Club clients.”

Adams joined WhyteSpyder as the Vice President of Client Relations on March 1, 2016. She will work to continue WhyteSpyder’s success in providing Walmart and Sam’s Club vendors with MARKENDISINGSM. She said she looks forward to helping bring growth to the company while actively participating in this new approach to shopper marketing.

“I’ve been in this business for 18 years and my passion and love has always been shopper marketing,” Adams said. “Shopper behavior continues to change and I find it fascinating that those changes can be used to help clients alter their sales strategies. I’m excited to have the opportunity to be a part of WhyteSpyder because I know MARKENDISINGSM is going to be something special.”

This position was created at the cusp of WhyteSpyder’s entrance into consumer behavior strategy. The recent success of the 2016 DotCom Conference and the launch of the book MARKENDISINGSM, co-authored by WhyteSpyder CEO Eric Howerton and COO Alex Ahmad, has created an increased need for representatives who can portray the importance of implementing MARKENDISINGSM tactics.

“We are really excited that Lane has joined the WhyteSpyder team,” Ahmad said. “There’s nobody better for this position and we look forward to seeing how she can help MARKENDISINGSM improve sales for many manufacturers.”