4 Reasons U.S. Tech Headquarter Selfies are Cool

WhyteSpyder CEO Eric Howerton (left) and COO Alex Ahmad (right) Selfie the Snot Out of Themselves in Cali…

Sure…this is a little cheesy and I have to admit, having a taxi dropping us off at each of these locations and waiting while we took selfies was definitely humbling. But, we endured the “touron” status from locals and hazing comments from friends because it still has enough cool status.

Why is it cool? Well, as owners of the digital marketing agency WhyteSpyder, there are many reasons:

  1. These tech companies represent the continued progress of America as a thought leader in the world. Keep on keeping on America!
  2. We have worked with all of these companies (virtually) for many years. It’s always good to put a face to a name.
  3. As WhyteSpyder rapidly grows, we keep an eye out for patterns of our company disposition and culture. We’re looking forward to the WhyteSpyder Global Campus…pretty similar to Google’s 🙂
  4. Final reason? Because we should. We may never be in that area together at the same time or some of these companies may not be there either. In life and business, things change. Seize the day!

Our Favorites

Definitely a toss-up for our favorite companies. Like anything, we have favorite things about each of them:

  1. Exterior Building: Favorite was Google (simply epic), runner-up was Oracle (magnificent) and honorable mention was Yahoo!. Least impressive was YouTube and Facebook.
  2. In General: Our favorite companies were the following. First, Walmart (no, we’re not getting paid to say it, but Walmart is a great American business – you can’t deny it and we won’t). Second would be Google – definitely a love hate love relationship from a digital marketing standpoint, but no one can deny they have it going on. Third is a toss-up between LinkedIn and Intuit. For me (Eric), I choose LinkedIn – I honestly believe they have done and will continue to do an incredible job in their space. Alex loves Intuit, and rightfully so. Their software and services are for the most part flawless, reliable and useful. Least favorite? No comment.

The Ones We Missed

Have to shout out to the following companies that we wished we could have seen but didn’t have the time (or the $2,000 for taxies): Apple, Uber, Twitter, Salesforce, Pinterest, Reddit, eBay, Adobe, McAfee and Cisco. We’ll catch ya next time!


Lane Dickerson Adams Hired as Vice President of Client Relations

WhyteSpyder hires Lane Dickerson Adams as Vice President of Client Relations

WhyteSpyder, Inc. is pleased to announce that Lane Dickerson Adams has joined WhyteSpyder to further develop its growing success of optimizing and enhancing data and content for manufacturers on Walmart.com and Samsclub.com.

Adams comes to the position with 18 years of experience in the marketing and advertising industries. Having spent many years in client operation roles, Adams has been instrumental in developing shopper marketing strategies for multiple Fortune 500 clients. Her previous experience with agencies such as CJRW, Saatchi and Saatchi X and Rockfish gives her the skillset she needs to excel in this new position.

“Lane’s experience with shopper marketing and Walmart suppliers makes her a great asset to our team,” Alex Ahmad, COO of WhyteSpyder, said. “The amount of knowledge she has and the people she’s worked with will help WhyteSpyder achieve more success for its Walmart and Sam’s Club clients.”

Adams joined WhyteSpyder as the Vice President of Client Relations on March 1, 2016. She will work to continue WhyteSpyder’s success in providing Walmart and Sam’s Club vendors with MARKENDISINGSM. She said she looks forward to helping bring growth to the company while actively participating in this new approach to shopper marketing.

“I’ve been in this business for 18 years and my passion and love has always been shopper marketing,” Adams said. “Shopper behavior continues to change and I find it fascinating that those changes can be used to help clients alter their sales strategies. I’m excited to have the opportunity to be a part of WhyteSpyder because I know MARKENDISINGSM is going to be something special.”

This position was created at the cusp of WhyteSpyder’s entrance into consumer behavior strategy. The recent success of the 2016 DotCom Conference and the launch of the book MARKENDISINGSM, co-authored by WhyteSpyder CEO Eric Howerton and COO Alex Ahmad, has created an increased need for representatives who can portray the importance of implementing MARKENDISINGSM tactics.

“We are really excited that Lane has joined the WhyteSpyder team,” Ahmad said. “There’s nobody better for this position and we look forward to seeing how she can help MARKENDISINGSM improve sales for many manufacturers.”