Experts in Ecommerce and Content Creation/Management/Nourishment.
I asked one of my long-time friends, mentors and honestly, the best writer I have ever met, Mark Zweig, to write a quick message about marketing planning. Within five minutes, on his BlackBerry (yes, he still uses one), he sent me the below.
The big problem with marketing planning is that rarely do the individual or individuals charged with developing it know what the overall business plan for the organization is. It either doesn’t exist–or, in the case of many small, privately-held companies, the owners don’t want to share it. So, in essence, you’re flying blind.
Another big issue is that many times too many people are allowed to have input to it and/or have veto rights over anything in the plan. That cannot be the case or the whole process gets constipated. One person should have ultimate authority to say “yay” or “nay” to everything in the plan.
Mark C. Zweig, Chairman and CEO
by WhyteSpyder, Inc.
The other day, I a client of mine called that I haven’t spoken with in five years. She is such a wonderful person and a successful real estate agent. Although she has had some success with her marketing, she was frustrated with marketing in general.
What marketing analysis paralysis experience have you had lately? What’s your marketing frustration? Comment below, I would enjoy hearing from you.
Eric Howerton, WhyteSpyder
Integrated marketing. We all want it, we all need it, but few do it.
Establishing a 360, integrated marketing campaign is by no means an easy objective. It is complicated, confusing and chaotic – and rightfully so. But, there is a process to simplify the madness:
What have you seen as an effective strategy for integrated marketing? What is your approach?