FOR IMMEDIATE RELEASE: Webinar to Help Improve Walmart Sales on Black Friday

Walmart, comScore, and WhyteSpyder Come Together for Suppliers

FAYETTEVILLE, Ark. – WhyteSpyder will host a free webinar to help Walmart suppliers increase sales online and in-store for Black Friday 2016. This webinar is scheduled for 11 a.m., July 14, 2016.

The webinar’s speakers include:

  • Ram Rampalli; Director of Omnichannel Content Technology and Strategy with Walmart
  • Andrew Lipsman; Vice President of Marketing and Insights with comScore
  • Eric Howerton; speaker, author, and CEO of WhyteSpyder

Shopper behavior insights from Black Friday 2015 and predicted trends for Black Friday 2016 will be shared by comScore.

“comScore’s insights from Black Friday 2015 clearly show major shifts in shopper behavior with mobile interaction gaining importance,” Lipsman said. “We’re expecting this trend to intensify in 2016. This means new opportunities for brands who recognize and adapt to these shifts. This webinar with Walmart and WhyteSpyder will help brands understand what to expect and how to prepare for Black Friday 2016.”

Walmart officials will enlighten suppliers of the company’s expectations for Black Friday 2016 at this webinar. Additionally, WhyteSpyder will help suppliers understand how to quickly and affordably prepare for Walmart’s strategy for the largest sales day of the year.

“Brands can take some simple, yet effective, actions to satisfy shopper demands and Walmart expectations,” Howerton said. “The good news is these actions can easily fit within larger campaigns and will show return on investment. The bad news is time is tight. Brands must engage immediately to get prepared with Black Friday just around the corner.”

Walmart suppliers are invited to attend the one-hour, free webinar at 11 a.m. CDT, July 14. Registration is available at

ABOUT WhyteSpyder

WhyteSpyder helps Walmart and Sam’s Club manufacturers setup, manage, and optimize product data and content on and WhyteSpyder keeps with the strategic vision of Walmart and Sam’s Club when creating and managing content. We use any distribution technology accepted by retailers that is beneficial for manufacturers and their agencies. Learn more about WhyteSpyder by calling 479-287-4006 or visiting

ABOUT comScore

comScore is a leading cross-platform measurement company that precisely measures audiences, brands, and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit

Brooke McNeely (479) 287-4006

KNWA Today: WhyteSpyder CEO Eric Howerton Talks About New Book, "Markendising"

KNWA Today invited Eric Howerton, CEO of WhyteSpyder and c0-author of MARKENDISING: Today’s must-know information for getting ahead of the shopper curve. 


Click here to watch the full interview with KNWA Today: 

MARKENDISING helps retail manufacturers better understand the behaviors of today’s omnichannel shopper. Leveraging combined, yet unique, tactics from marketing and merchandising, MARKENDISING accommodates the shopper by providing high quality product data and content for each product.

More now than ever, shoppers are self-sufficient in researching products in order to make confident purchasing decisions – whether that transaction is made online or in-store. Anytime and anywhere, shoppers utilize technology to find out more about products they’re interested in purchasing.

The opportunity for manufacturers to provide relevant, optimized data and content is huge and major retailers like Walmart will utilize this data and content as they push forward in omnichannel retail strategies.

To learn more about MARKENDISING or to purchase the book, click here.

Need help producing, managing and distributing optimized data and content, including videos, photos and other rich media? Contact WhyteSpyder at 479-287-4006 or or visit their website by clicking here.

JUST RELEASED: Book Aimed At Changing the Way Manufacturers Reach Shoppers

Fayetteville Authors And Entrepreneurs Release New Book: MARKENDISING

FAYETTEVILLE, Ark., March 9, 2016 – Alex Ahmad and Eric Howerton today released their first book, MARKENDISING, an in-depth study of the relationships between manufacturers and shoppers and the changing dynamics in interactions between the two. Ahmad and Howerton explore the dynamics Millennials bring to the world of online and in-store shopping, and provide a fresh take on how manufacturers and retailers can adapt to effectively capture this growing shopper market.

The book, currently available at and, is an important tool for any marketer or merchandiser looking to find a competitive advantage in the fast paced world of e-commerce.

“Manufacturers in retail environments, in-store or online, need to embrace the importance of data and content to satisfy today’s omnichannel shopper.,” Howerton says, “Today’s shoppers must be addressed with data and content in a world of constantly evolving technology and consumption opportunities.”

The ultimate solution according to the authors in MARKENDISING is the “Mega SKU,” or a product detail page that tells the full story of a product.  The “Mega SKU” differentiates from today’s product pages on most major retailer sites by providing up to 95 percent more data and content that omnichannel shoppers use to make purchasing decisions. Using this approach allows a shopper to learn more about a product from their home computer or mobile device without the need to seek out the expertise of in-store personnel, thereby streamlining the shopping process.

In addition to providing shoppers with a fuller information picture about a product, the “Mega SKU” approach outlined in MARKENDISING also provides the benefit of search engine optimization, which leads targeted shoppers directly to products faster, eliminating research time and enhancing the likelihood of purchase.

“People don’t want ads when they are at the critical moment of a transaction,” says Ahmad. “They want credible and useful information.  That’s what MARKENDISING is all about.”

MARKENDISING is available in both print ($14.99) and digital ($11.99) formats on www.Markendising.comAmazon and soon to be released on iTunes and Google Play.