Walmart's Online Product Shift

Markendising Today: Walmart’s Request for Data and Content

Walmart has requested that all their suppliers provide online data and content for their complete inventory to Walmart.com. This big change to move all products from in-store to online may be disruptive and hard to understand, but it is also essential to court modern omnichannel shoppers and filled with opportunity. Recently, WhyteSpyder CEO Eric Howerton sat down with Cameron Smith of Cameron Smith & Associates to discuss this major change and what it means to Walmart’s suppliers.


Mobile Shopping is the Next Frontier

Markendising Today: The New Path to Purchase

Recently WhyteSpyder CEO Eric Howerton sat down with Rick West, CEO and Co-Founder of Field Agent, to discuss the role that mobile phones play in the omnichannel shopping experience. West and Howerton are both experts in the world of product merchandising and marketing.


Enhanced Content, The Great Equalizer

Markendising Today: Enhanced Content, The Great Equalizer

Recently, WhyteSpyder CEO Eric Howerton sat down with Clay Bell, founder of Twelve Company, to explain how smaller businesses can see a return on investment for updating and optimizing their online content and data. Top product pages will help drive sales for the rest of the business.