Experts in Ecommerce and Content Creation/Management/Nourishment.
Link to article: http://www.retailingtoday.com/article/survey-more-channels-better-marketers
Retailing Today published the survey “The Omnichannel Advantage.” It was conducted by digital marketing firm Fluent. They surveyed 1,802 random Americans online. Below are some of the highlights from the survey. Read the full article at Retailing Today.
In summary, shoppers are mostly impressed, engaged, and called to action when retailers use omnichannel marketing techniques. Suppliers should take note of this and implement these successful practices for their consumers.
by Markendising Education
Link to article: http://www.seattletimes.com/business/amazon/jeff-bezos-marks-amazons-banner-year-at-shareholders-meeting/
The Seattle Times recently published an article recapping the Amazon shareholders meeting on May 17, 2016. The statements below from Amazon CEO Jeff Bezos give a small glimpse to its omnichannel retail strategy:
Shoppers being irresponsible demonstrates Amazon’s recognition that today’s omnichannel shoppers are fully into convenience. It will become irresponsible for a shopper to not participate in Prime, or programs similar to Prime, because it makes shopping easier, faster, and more automated.
To better understand the future of shopping just look at the automobile industry. In the past, car maintenance was a chore. Many of us remember checking oil levels with dipsticks, having a choice to put a seatbelt on or not, checking tire pressure before road trips, adjusting the air-conditioning/heating, and using cumbersome, folding road maps to navigate. Computers do all of that work for us, as automobile manufacturers have been on a long race for more and more convenience for their drivers.
What was chores is now automated. This was all based off of universal and individual behaviors. Expect the same with retail shopping. Shoppers will soon not even shop for hand soap, except for the initial purchase of a soap dispenser with a microchip that automatically orders soap to replenish itself. I would hate to NOT be the brand that was chosen first. The brand that was chosen first will be the one which embraced the omni-shopper. It will be the one which got in line with technology, data, and content that was discoverable by the shoppers in web searches and with omni-retailers.
Amazon’s brick-and-mortar effort is limited and small. However, it represents an objective for the e-commerce giant because brick-and-mortar retail sales still boast 90% of all retail transactions today, until 2020. Face it folks, Amazon is going omnichannel. A focused e-commerce strategy will NOT accommodate the omni-shopper. They know it, Walmart knows it, and the shoppers know it. Do manufactures know it?
Link to article: http://finance.yahoo.com/news/walmart-e-commerce-7-percent-growth-too-slow-120856394.html
According to a recent article by YAHOO! Finance, Walmart reported good financial news, but is disappointed about its e-commerce gains. But we’re not here to talk about that.
We would like to focus in on the following quote from Walmart CEO Doug McMillon, which we at WhyteSpyder feel is very important:
“Our marketplace is ramping up, but it takes time to build the assortment to the point where customers realize the depth of assortment,” McMillon said. “We now offer more than 10 million SKUs on Walmart.com and we are growing that number through a combination of first-party and third-party items. It makes sense that perception will trail reality and we’ll work on both during the course of this year.”
For over a year, WhyteSpyder has been meeting with Walmart suppliers to encourage them to provide Walmart with optimized and enhanced data and content. The reactions are virtually the same for all suppliers, large or small.
The strategy is clear and they are moving forward.
Suppliers that “comply” with Walmart will continue to conduct business with the world’s largest retailer and the nation’s most popular store. Suppliers that get behind Walmart’s strategy and help execute and deliver high-quality, optimized, and enhanced data and content will have more sales and opportunities.
As Doug McMillon said: “It makes sense that perception will trail reality and we’ll work on both during the course of this year.”
Suppliers cannot afford to be left behind. Suppliers should have vision. They need to try to see the bigger picture and where this strategy is going.