Markendising Today: Walmart’s Request for Data and Content

Walmart has requested that all their suppliers provide online data and content for their complete inventory to Walmart.com. This big change to move all products from in-store to online may be disruptive and hard to understand, but it is also essential to court modern omnichannel shoppers and filled with opportunity. Recently, WhyteSpyder CEO Eric Howerton sat down with Cameron Smith of Cameron Smith & Associates to discuss this major change and what it means to Walmart’s suppliers.