Markendising Today: Dementifying Content Suppliers

Markendising’s author and CEO of WhyteSpyder, Eric Howerton, sits down with Lorne Carter, a project manager with WhyteSpyder, to demystify Walmart content suppliers.

Walmart has several content suppliers they use, including WhyteSpyder. These technology providers house content, such as pictures and logo’s, that is used for SKUs. Content suppliers act as a user-friendly database for product assets that can be easily distributed to multiple retailers