Markendising Today – The Walmart SAO Initiative

Walmart is investing in the omnichannel shopper and they are asking their suppliers to do the same. SAO stands for “Store Assortment Online” and the world’s largest retailer and is asking that all products available in Walmart stores be also available online. This requires all manufacturers to provide data and content through a spec sheet for each of their Walmart products to become compliant. That’s for all product categories, including even perishable food items. This video discusses the benefits to both Walmart and manufacturers and methods of becoming compliant.