What is Walmart’s Omnichannel? VideoWatch NowArticleRead Moreview What is Walmart’s Omnichannel? Close view What is Walmart’s Omnichannel? Eric Howerton, CEO of WhyteSpyder Inc., spoke at a Tech Summit this past fall about the importance of data and content available for shoppers online. This idea is commonly called omnichannel and aims to integrate all physical and digital channels to offer a seamless shopping experience. For omnichannel to be successful, it is necessary to create unique data and content for each item online allowing easy access to rich content, providing the shopper with an immersive, enjoyable shopping experience. Without data and content, shoppers are less engaged, and conversion rates decline. The hunger for unique item-level data and content online is increasing. The “omnichannel race” is happening now! The emphasis of this omnichannel discussion is that, most importantly, companies need to have engaging item level data and content. If you have questions about item storytelling or what Walmart is asking of it’s suppliers, join us Feb. 17th from 10 a.m. – 2 p.m. for a LiveStream Event where Eric and Joyce, Whyte Spyder’s Sr. Account Services Director, will answer any questions suppliers may have! Close MARKENDISING℠ - The Future of Retail is Item Storytelling with Data and ContentInfographicSee MoreVideoWatch NowArticleRead Moreview The Dawn of MARKENDISING Close view Understanding Omnichannel Content Close view The Dawn of Markendising A new age of retail is dawning, the age of the omnichannel shopper. Gone are the days of Dotcom and brick and mortar being separate from each other. The shopper of tomorrow is hungry for more, they want item level data and content that’s easy to find and access. The responsibility of providing rich media and content to the shopper falls on the shoulders of the manufacturers. Not only is it essential to create engaging, informative content, but this content needs to be easily and quickly accessed via multiple channels. Keeping this content in a central space allows for fast, efficient access, engaging shoppers in various channels, helping to drive conversions and sales. By providing shoppers with the ability to access rich content, in whichever channel they are in, provides a shopping experience like no other. Now is the time to create that rich media to provide shoppers with an unrivaled shopping experience. This is the future of retail. Close DOWNLOAD THE FREE MARKENDISING℠ E-BOOK 100% Privacy Guaranteed. We’ll NEVER Share Your Email.