More evidence of Walmart’s investment in technology to accommodate the omnichannel shopper in this article from Retailing Today. We will certainly see more and more technology innovations coming down from the pipe to catapult Walmart’s confident omnichannel retail strategy. Product manufacturers that recognize the deploy MARKENDISING principles will reap significant rewards.
The reason for the rewards? We know that Walmart’s wall between Walmart.com and its stores is being torn down today and that their view of the Walmart shopper is only recognizing all of Walmart’s channels as simply “Walmart.” We also know that Walmart is investing in shopper convenience technology, that they’re increasing their product assortment rapidly and they’re requesting all in-store SKUs are available on Walmart.com – whether they can be purchased online or not.
Although no one (not even Walmart) can predict where the next big win will be with omnichannel retail, there is one constant, one control factor that is clearly a wise investment. You guessed it – MARKENDISING. Providing high quality data and content is needed in every single channel. Whether a shopper is researching online, in-store, ordering online and picking up at store, or ordering online and having their groceries delivered by drones – the shopper wants, needs and expects to research the product in order to make a confident purchasing decision. That research requires data and content. Manufacturers with the best content (optimized and enhanced) simply wins.
“A major experiment is set to begin soon on the campus of the University of Arkansas that could determine how retailers use robots, also known as autonomous terrestrial drones, to make deliveries.