In the midst of all the news of Walmart.com vs. Amazon.com, we often forget about the powerful position Walmart has today. In this article from USA Today, Walmart is #1 on the most popular stores in America list.

contentObviously…duh – right? But, we hear a lot about how Walmart.com will never beat Amazon.com. And, a lot of arguments from manufacturers about investing in Walmart’s request for data and content for items on Walmart.com.

We hear statements like, “Why should I invest in data and content for Walmart.com when it’s only 1% of my business at Walmart?” Or, “I sell much more on Amazon.com than Walmart.com – it’s hard to justify investment into data and content for Walmart.com when I don’t see them ever catching up with Amazon.com.”

Good points, understood and good business sense…if we look backward and only at e-commerce.

The reality, however, is that the DotCom war is over, it’s old news, it’s finished. Amazon won. We need to see more clearly the omnichannel retail war going on today and how/why Walmart is in the best position to win. Consider just these few points:

  1. Walmart is the most popular store in America! More popular than fast food, coffee and pharmacy.
  2. Infrastructure: Walmart has the brick-and-mortar and logistical infrastructure to accommodate the quickest and most convenient delivery of goods to customers.
  3. Community: Walmart’s deep-rooted connections and communications with its suppliers are ideal for the most important paradigm shift needed in the omnichannel race: data and content from suppliers.

Read the article at http://www.usatoday.com/story/money/business/2016/05/15/most-popular-stores-america/84260946/