Walmart, comScore, and WhyteSpyder Come Together for Suppliers

FAYETTEVILLE, Ark. – WhyteSpyder will host a free webinar to help Walmart suppliers increase sales online and in-store for Black Friday 2016. This webinar is scheduled for 11 a.m., July 14, 2016.

The webinar’s speakers include:

  • Ram Rampalli; Director of Omnichannel Content Technology and Strategy with Walmart
  • Andrew Lipsman; Vice President of Marketing and Insights with comScore
  • Eric Howerton; speaker, author, and CEO of WhyteSpyder

Shopper behavior insights from Black Friday 2015 and predicted trends for Black Friday 2016 will be shared by comScore.

“comScore’s insights from Black Friday 2015 clearly show major shifts in shopper behavior with mobile interaction gaining importance,” Lipsman said. “We’re expecting this trend to intensify in 2016. This means new opportunities for brands who recognize and adapt to these shifts. This webinar with Walmart and WhyteSpyder will help brands understand what to expect and how to prepare for Black Friday 2016.”

Walmart officials will enlighten suppliers of the company’s expectations for Black Friday 2016 at this webinar. Additionally, WhyteSpyder will help suppliers understand how to quickly and affordably prepare for Walmart’s strategy for the largest sales day of the year.

“Brands can take some simple, yet effective, actions to satisfy shopper demands and Walmart expectations,” Howerton said. “The good news is these actions can easily fit within larger campaigns and will show return on investment. The bad news is time is tight. Brands must engage immediately to get prepared with Black Friday just around the corner.”

Walmart suppliers are invited to attend the one-hour, free webinar at 11 a.m. CDT, July 14. Registration is available at WinningBlackFriday.com.

ABOUT WhyteSpyder

WhyteSpyder helps Walmart and Sam’s Club manufacturers setup, manage, and optimize product data and content on Walmart.com and Samsclub.com. WhyteSpyder keeps with the strategic vision of Walmart and Sam’s Club when creating and managing content. We use any distribution technology accepted by retailers that is beneficial for manufacturers and their agencies. Learn more about WhyteSpyder by calling 479-287-4006 or visiting www.whytespyder.com.

ABOUT comScore

comScore is a leading cross-platform measurement company that precisely measures audiences, brands, and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.

Contact:
Brooke McNeely (479) 287-4006
bmcneely@whytespyder.com