About 2 years ago, Boston Mountain Eye Care contacted WhyteSpyder to redesign their brand identity and, eventually, their website. Dr. Lynch’s love for the outdoors inspired BMEC’s two logos which push outside the realm of a clinical or industrial logo.
The casual logos focus on a handmade style and mountain aspect that point back to the company’s style and name. Graphic Design USA awarded WhyteSpyder the “2015 Health & Wellness Award” for Brand Identity & Logo Design.
Wylie McIntyre, creative director at WhyteSpyder and designer of the logos, gives credit for this award to the fresh look of the logos. “This is a logo that can live a very long time and it serves its purpose really well,” McIntyre said.
McIntyre’s experience in print design and advertising has benefited WhyteSpyder and its creative team. With 7 years in Wal-Mart’s home office, he has worked with great individuals within many teams in both marketing and packaging.
Once leaving Wal-Mart, he started working more with small businesses and realized the unique opportunities that small businesses have with their clients.
“One of the most rewarding aspects of working with WhyteSpyder is that we get to work face-to-face with clients,” he said. “This allows us to better understand their needs and wants and achieve their marketing goals.”