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Walmart Content & Google Search: Content vs. Commerce
While the function of Walmart and Google's search engine may seem the same, each has a unique way of populating their search results. With the right e...
6 days ago
New Walmart Style Guides FAQ
Walmart is introducing new Style Guides for every category and product type group in stores and online. These Style Guides are being created to help W...
2 months ago
Walmart Content Quality Scores FAQ
As one of the world’s largest online retailers, Walmart wants the best experience possible for their omnichannel shoppers. Walmart is always working t...
10 months ago
SKU Ninja will Publish to Walmart – We Guarantee It!
We have a gift for you this holiday season! SKU Ninja has your solution for successfully publishing content on Walmart.com and Online Pickup & Deliver...
a month ago
Walmart's New Recommendations for Basic Content
Walmart is always looking for new ways to improve the online shopping experience for their customers. ...
a month ago
Content on Amazon vs. Walmart: What's the Difference?
Amazon and Walmart are without a doubt the largest online retailers out there—maybe you’ve heard of them! For anyone wanting to sell items online, the...
a month ago
Give Your Walmart Shoppers a Last-Minute Gift!
The holiday season is a crucial time for nearly anyone selling items online. Black Friday has come and gone, but there are still lots of last-minute h...
2 months ago
How to Add Video to Your Walmart.com Pages
Video rules in the world of online content, and is often exactly what shoppers are looking for when making decisions about a product. Almost 50% of in...
a year ago
Nail Your Walmart Line Review with SKU Ninja
Most every Walmart supplier knows the importance of line reviews: bi-annual meetings with merchants that can lead to promotional opportunities and inc...
3 months ago
What You Need to Know About Walmart Product Attributes
Online retailers like Walmart.com have become a routine part of our daily lives. But behind the scenes lies a complicated web of algorithms and artifi...
3 months ago
Getting Emails from Your Walmart Merchant? We Can Help!
With digital sales way up in 2020, thanks to the overnight explosion of omnichannel, there has never been a more critical time for item-level content ...
3 months ago
Walmart SEO Basics: Product Type
When setting up items on Walmart.com, suppliers have to submit many different specifications. The information entered about each item helps Walmart or...
3 months ago
Your Guide to Walmart Content Management & SEO
At SKU Ninja + WhyteSpyder, we know that ecommerce mostly comes down to two things: Robots & Humans. You need your item pages to be engaging and infor...
5 months ago
SKU Ninja + WhyteSpyder's Black Friday Webinar Series!
Black Friday & Cyber Monday get bigger every year, and with Walmart's online sales way up in 2020, this November is shaping up to be a huge opportunit...
5 months ago
The Time is Now for Walmart eCommerce
It’s time to get serious about ecommerce. At SKU Ninja + WhyteSpyder, we’ve been talking about the importance of optimizing your item pages for omnich...
10 months ago
New Walmart Marketplace Listing Quality Scores - FAQ
In a recent webinar, The Walmart Marketplace team showed the new Seller Central Listing Quality Dashboard. We’ve been getting a lot of questions about...
4 months ago
SKU Ninja for Walmart Marketplace
Walmart has become a powerhouse of online retail, growing and changing its strategy to complement its own massive brick-and-mortar business and compet...
5 months ago
Walmart Search Boost has Improved 900+ Product Pages!
Content Quality Scores are an important, but often misunderstood part of Walmart eCommerce. Whenever the retailer pushes initiatives to improve suppli...
5 months ago
Add Rich Media to Your Walmart.com Pages for Black Friday!
It’s official: Black Friday is the biggest day of the year for online shopping. The Friday after Thanksgiving 2018 saw a ...
a year ago
Get Ready for Walmart.com's Biggest Black Friday Ever
Black Friday on Walmart.com gets bigger every year, but with digital sales up 74% and more people than ever shopping online with Walmart, this year is...
5 months ago
Walmart OGP is now Online Pickup & Delivery!
Selling Items on Walmart Online Grocery Pickup? Now It's Walmart Pickup & Delivery!...
6 months ago
How to Improve Search Rank on Walmart Pickup & Delivery (Walmart OGP)
A lot goes into selling products on retailer sites like Walmart.com, but one of the most critical elements of any item page is its search rank. Walma...
9 months ago
Episode 30: Cameron Smith & Associates are Here for You!
We talk with Beth Pittman and Christie Martin with Cameron Smith and Associates about the program they put together to help people who may have lost t...
8 months ago
Audit & Import Content on Walmart.com with the Content Comparison Tool!
We've added an awesome new tool to SKU Ninja's arsenal! The Content Comparison Tool makes it easy to check the content you’ve changed and added in SKU...
6 months ago
SKU Ninja Joins Nielsen Connect Partner Network as Gold Partner
You may have seen all the news about SKU Ninja + WhyteSpyder joining forces with Nielsen, one of the world’s most successful and preeminent data organ...
6 months ago
Optimize Your Walmart Advertising with SKU Ninja & Pacvue
Search engines like Google, or search on retailers like Walmart or Amazon, use complex algorithms to scan thousands of pages for content that matches ...
6 months ago
PRESS RELEASE: NIELSEN AND SKU NINJA + WHYTESPYDER COMBINE TOOLS TO EMPOWER WALMART SUPPLIERS
FOR IMMEDIATE RELEASE...
6 months ago
10 Years of WhyteSpyder!
This January marked 10 YEARS since our company was founded. Crazy, right? We’ve come a long way from our humble beginnings, met lots of great new frie...
7 months ago
Your Roadmap to Winning on Walmart.com: Adding Great Content
SKU Ninja + WhyteSpyder wants to make it easy for Walmart suppliers to improve their product pages, optimize their search rank, and sell more items on...
7 months ago
Your Roadmap to Winning on Walmart.com: Understanding the SERP
SKU Ninja + WhyteSpyder wants to make it easy for Walmart suppliers to improve their product pages, optimize their search rank, and sell more items on...
7 months ago
Nielsen Brandbank And SKU Ninja® + WhyteSpyder Team Up To Bolster Rich Media Capabilities For Walmart Suppliers
NEW YORK, June 18, 2020...
7 months ago
Your Roadmap to Winning On Walmart.com: Finding the Right Keywords
SKU Ninja + WhyteSpyder wants to make it easy for Walmart suppliers to improve their product pages, optimize their search rank, and sell more items on...
7 months ago
Your Roadmap to Winning on Walmart.com: Covering the Basics
SKU Ninja + WhyteSpyder wants to make it easy for Walmart suppliers to improve their product pages, optimize their search rank, and sell more items on...
8 months ago
Episode 31: How Helen Walton Children's Enrichment Center Helped NWA During the COVID-19 Shutdown
Today we talk with Sunny Lane and Julie Wilson about the Helen Walton Children's Enrichment Center and how they answered the call to remain open when ...
7 months ago
Anatomy of a Walmart.com Page
The product page (also called item page or product detail page) is the final stop for shoppers buying products on Walmart.com. As a supplier, the prod...
8 months ago
Happy Memorial Day from the SKU Ninja + WhyteSpyder Team!
It's almost Memorial Day! So much has been happening in the world of SKU Ninja + WhyteSpyder, but our team is looking forward to taking a step back an...
8 months ago
Challenged by Your Buyer to Win on Walmart?
SKU Ninja + WhyteSpyder is hosting a Webinar at 12 PM CST on May 20th to go over the most common requests from Walmart.com buyers and how you can surp...
9 months ago
What You Need to Host Rich Media on Walmart.com with SKU Ninja
Don’t know where to begin with Rich Media? We’re here to help!...
8 months ago
Episode 29: Zooming with Josh Saffran
Our at home video podcast series continues with Gent's Place Owner Josh Saffran. We talk with Josh about their initial plan to reopen the Gent's Place...
9 months ago
Episode 28: Leadership Advice from the One and Only Andy Wilson
Join us as we talk to Andy Wilson, Executive Director Doing Business in Bentonville, about when he hopes Doing Business in Bentonville will be back in...
9 months ago
Episode 27: Navigating the Small Business Loan Options
Join us as we talk to Martha Londagin, Executive Consultant with the Startup Junkie Foundation, about the new SBA loans, how to navigate them and how ...
9 months ago
Answer Your Frequently Asked Questions on Walmart.com
The item page is a fundamental building block of ecommerce. Your page is what shoppers use to find and buy your item on Walmart.com or OGP, but it doe...
9 months ago
How to Find Search Ranking on Walmart OGP & Walmart.com
Search rankings and SEO keywords are an essential part of ecommerce, as well as omnichannel shopping as a whole. Typing in search terms and browsing r...
a year ago
SKU Ninja Gets New Look and Upgraded Capabilities!
Software and digital merchandising company SKU Ninja + WhyteSpyder releases major update to online platform...
a year ago
Industry Statistics
Knowledge and understanding of important industry statistics goes a long way toward saving money, saving time, and selling more on major online retail...
a year ago
Episode 26: "Lean Local" Campaign - How We Can Help Local Businesses
Join Brooke and Eric as they talk to Jill Dabbs, Executive Director at Downtown Springdale Alliance as we talk about the "Lean Local" Campaign. The Sp...
10 months ago
SKU Ninja for Non-Walmart Retailers
At SKU Ninja + WhyteSpyder, we’ve spent a lot of time working with all kinds of online retailers and their suppliers. All of our software and insights...
a year ago
Automating eCommerce at Scale
For managers of large brands or suppliers on major retailers like Walmart.com, there’s always work to be done. Online retail is a hectic industry. Bet...
2 years ago
Get SaaSy with SKU Ninja!
Get SaaSy with SKU Ninja!...
2 years ago
Episode 25: Arkansas Missouri Railroad
Episode 25: Arkansas Missouri Railroad Does Excursion Train Rides in Northwest Arkansas!...
a year ago
Optimize Your OGP with a SKU Ninja Elite Subscription
Walmart’s Online Grocery Pickup service, also known as OGP, is one of the biggest new initiatives in the world of shopping online. More and more shopp...
a year ago
Use Your Reviews to Improve Your Content!
Almost any ecommerce professional can attest to the importance of shopper reviews. Retailers display an item’s number of reviews and average star rank...
2 years ago
SKU Ninja for Challenger Brands
eCommerce is tough! A lot of work goes into creating best-in-class item pages, monitoring things like third-party resellers and price changes, and kee...
2 years ago
Episode 24: DeClerk Unplugged
Listen to some Chris DeClerk originals and hear Eric Howerton and Chris relive some epic moments from their college years. This one will get your toes...
a year ago
Episode 23: Eric's Tornado Story
We have a new portable set up so we can take the show on the road. Eric recants his experience when a tornado came through his neighborhood and what h...
a year ago
Episode 22: Putting Science into the Art of Sustainable Trail Building
Meet Phil and Steve from Rouge Trails and hear how they bring a sustainable approach to mountain bike trail building. See how Phil's environmental sci...
a year ago
Episode 21: Cameron Smith's Journey to Northwest Arkansas
Join Cameron Smith as he explains how he began his journey in Northwest Arkansas and how he turned a good idea into a successful business. We also tal...
a year ago
Episode 19: Downtown Springdale is Where It's At!
Join us as we talk to Jill Dabbs, Executive Director at Downtown Springdale Alliance, about downtown Springdale, how cool it is and what's coming next...
a year ago
Episode 18: A Conversation with the One and Only Al Bell
Join us as we talk with Al Bell about Stax Records, how he got started in the music business and why NWA has the potential to be the next music hub. ...
a year ago
Episode 17: Introducing the Lopez Brothers
Join us as we meet Samuel and Vladimir Lopez and learn about the cool things they are doing for the community in Downtown Springdale. Keep an eye out ...
a year ago
Episode 16: No More Bad Coffee
Watch Terry Timmons, with Blackbird Roasters, explain the coffee process and how to tell the difference from good coffee and great coffee. We get supe...
a year ago
Episode 15: Field Agent Can Pay YOU!
Find out how Field Agent can pay YOU to try out certain products. Listen to Field Agent Founder Rick West give you the details on this episode from th...
a year ago
Episode 14: Welcome, Groove Springdale Skate Shop!
One of our super cool neighbors FO the Skate Guy, stops by the bus to talk about his new Groove Springdale Skate Shop in Downtown Springdale on Emma A...
a year ago
Episode 13: The Power of Social Media
Join us as we talk with Matt Waller, Dean at University of Arkansas - Sam M. Walton College of Business, about digital merchandising how it affects e...
a year ago
Episode 12: You Don't "Brew" Cider, You "Make" Cider
Learn more about how to make hard cider with Leo Orpin, Black Apple Crossing's co-Founder, and how the first cidery in Arkansas started. Spoiler Alert...
a year ago
Episode 11: Stay Hydrated this Summer
Join Rhonda Roseland Wotowis, Executive Director at Kendrick Fincher Hydration Foundation, as we talk about the importance of hydration, why she start...
a year ago
Episode 10: NWA Start Up Support
Join Haley Allgood and Martha Londagin with Startup Junkie as we talk about start up companies and all the free resources available to them here in No...
a year ago
Episode 9: Keeping Up with Technology
Listen to Josh Saffran, Director of Sales for BIC's Walmart Team, talk with Eric Howerton and Brooke McNeely about how marketing efforts are changing ...
a year ago
Episode 8: Work Ethics & Discipline
Listen to CEO Eric Howerton's better half Tara Howerton talk about her discipline, work ethic, military career and how it shapes her shopping habits. ...
a year ago
Episode 7: Cellphones, Friend or Foe?
Our special guests today are Mark Zweig and Sonya Stout to talk with us about the evolution of the cellphone, why it's a blessing and why it can be a ...
a year ago
Episode 6: Host Rich Media on Walmart.com for $5!!
CGO Eric Howerton and Head of Marketing Brooke McNeely talk about how easy and inexpensive it is to host rich media to Walmart.com pages. ...
a year ago
Episode 5: The Power of Data
Join SKU Ninja + WhyteSpyder CEO Eric Howerton and CMO Brooke McNeely with special guest CTO Roger Dickey as they talk about data, how to interpret an...
a year ago
Episode 4: The Evolution on Retail Marketing
Join SKU Ninja + WhyteSpyder CEO Eric Howerton and CMO Brooke McNeely as we talk to Chief Customer Officer Lane Carruth about retail marketing, where ...
a year ago
Episode 3: When Unpaid Internships Pay Off
Listen to CEO Eric Howerton and CMO Brooke McNeely talk with SKU Ninja + WhyteSpyder Solutions Specialist Julia Jeffery on her beginnings at WhyteSpyd...
a year ago
Episode 2: The Start Up Advantage
Listen to CEO Eric Howerton and CMO Brooke McNeely talk with SKU Ninja + WhyteSpyder Content Manager David Thomas on the advantages of start up cultur...
a year ago
Episode 1: SKU Ninja + WhyteSpyder Video Blog
Join SKU Ninja + WhyteSpyder CEO Eric Howerton and CMO Brooke McNeely as they talk about our name change and the reasoning behind it....
a year ago
WhyteSpyder Launches 360 Hero Images on Walmart iOS app
Digital merchandising company WhyteSpyder has announced a new tool within its proprietary software SKU Ninja to create and publish 360º photos as the ...
2 years ago
J.S. Bull New Co-Owner and COO of SKU Ninja + WhyteSpyder
- Bull brings operational excellence, innovative technology experience, and automation of processes to WhyteSpyder...
2 years ago
Nielsen Brandbank and SKU Ninja + WhyteSpyder Launch Strategic Alliance
PRESS RELEASE FROM: SKU Ninja® + WhyteSpyder...
a year ago
Create Your Own Eye-Catching Content with Feature Sets!
When trying to sell your product online, providing shoppers with engaging content is a great way to stand out from your competitors and convince more ...
a year ago
Why Does SKU Ninja Use Have It, Find It, Display It Scores?
Having the right amount of content and for shoppers to read and find using search engines is essential for ecommerce success. Walmart is constantly mo...
a year ago
Beef Up Your Product Pages for Upcoming Campaigns
One thing that didn't change in the evolution of ecommerce from traditional brick and mortar retail was the importance of campaigns. Nearly every kind...
a year ago
WhyteSpyder is Officially 10 Years Old!
It’s time to wish SKU Ninja + Whytespyder a happy birthday! Today, January 16th, 2020, marks ten years to the day since our founding in 2010....
a year ago
What Affects eCommerce Search Results?
Everyone knows that in ecommerce, search is essential. Search engine results pages, or SERPs, are the digital equivalent of a store shelf. Anyone sell...
a year ago
Episode 20: The Lost Episode
For your viewing pleasure..... ...
a year ago
SKU Ninja + WhyteSpyder in 2019
2019 has been a big year for SKU Ninja + WhyteSpyder! We've been hard at work transforming our company into a one-stop solution for ecommerce technolo...
a year ago
Big Things Coming for Rich Media Hosting in 2020
Big things are coming to SKU Ninja + WhyteSpyder's Rich Media Hosting tool. ...
a year ago
How to Improve Your Discoverability on Walmart.com
When selling your products online, doing well in search results is vital to your success. If your item isn’t set up correctly to appear in searches, y...
a year ago
What is Rich Media?
As the world of ecommerce continues to grow, people are coming to expect more from their online shopping experience than what was accepted as “best pr...
a year ago
Spydergiving 2019!
It’s almost Thanksgiving, and SKU Ninja + WhyteSpyder wishes you a very happy holiday spent with friends, family, and lots of great food! At our potlu...
a year ago
Get Walmart Search Boost with the Elite Subscription
SKU Ninja + WhyteSpyder’s has added a new product to our Elite Subscription tier’s suite of ecommerce solutions: the Walmart Search Boost! Walmart Sea...
a year ago
Happy Halloween from SKU Ninja!
This week is Halloween, the time of year for trick-or-treating, jack-o-lanterns, and costume parties. And this year, SKU Ninja is dressing up as a cow...
a year ago
What Are SEO Keywords and How to Find Them
Search results are the ecommerce equivalent of how and where your products are displayed on the shelf in traditional brick-and-mortar sales. The proce...
a year ago
We Just eCommerce'd eCommerce!
eCommerce is growing! This year, online shopping is expected to make up more than 13% of all retail sales, with even higher percentages predicted in t...
a year ago
SKU Ninja + WhyteSpyder's Content Creation Philosophy
A Unique Content Creation Philosophy:...
a year ago
Your SEO Competitors May Surprise You!
In traditional, brick-and-mortar marketing and sales, most brands have their competitors squarely pegged. But the world of ecommerce isn’t so simple. ...
a year ago
Doing Business in Bentonville is Back!
Doing Business in Bentonville (A.K.A. DBB) is a wonderful resource for the Walmart supplier community. They’ve been around for many years, hosting eve...
a year ago
Consumer Goods Forum Global Summit Recap
Last week, SKU Ninja + WhyteSpyder was in attendance at the Consumer Goods Forum’s annual Global Summit in Vancouver, Canada. WhyteSpyder was one of f...
2 years ago
SKU Ninja + WhyteSpyder Announces J.S. Bull as New CEO
Springdale, Ark. -- SKU Ninja + WhyteSpyder today announced that J.S. Bull has been appointed as its Chief Executive Officer. He will assume leadershi...
a year ago
SKU Ninja + WhyteSpyder at Consumer Goods Forum's Global Summit in Vancouver
SKU Ninja + WhyteSpyder's Eric Howerton and Brooke McNeely are gearing up to attend The Consumer Goods Forum's Global Summit in Vancouver, Canada! Eri...
2 years ago
(PRESS RELEASE) WhyteSpyder Forms Executive Team
Four Internal Leaders Promoted to Executive Team to Help Meet Online Shopping Demands...
2 years ago
WhyteSpyder morphs into tech company with SKU Ninja
Retail commerce continues to transition into an omnichannel business with retailers like Walmart investing heavily in online and in-store pickup and e...
2 years ago
WhyteSpyder to relocate headquarters to downtown Springdale
Fayetteville-based WhyteSpyder is making the move to downtown Springdale to be part of the city’s efforts to create a technology hub. The company is t...
2 years ago
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