Video rules in the world of online content, and is often exactly what shoppers are looking for when making decisions about a product. Almost 50% of internet users search for videos related to a product or service before visiting a store. If you can meet your shoppers’ needs for an engaging, informative video right on your product page, you’ve made a huge step toward closing that sale.
Do you have video on your Walmart.com Product Detail Pages? Why not?
90% of users report that videos are helpful in decision making. Video can go a long way toward making your shoppers feel like they have all the information they need to complete a purchase. When there’s a video for them to watch, it’s been shown that visitors spend more than twice as much time on your page. This not only improves your chances at a sale, but is valuable to your pages’ discoverability on major search engines like Google.
The benefits of video content for ecommerce are no secret, but lots of brands on Walmart.com are passing up on this high-conversion opportunity with bare-minimum item-level content. Make your item stand out on the digital shelf with the video content shoppers are looking for today!
SKU Ninja + WhyteSpyder’s Rich Media Hosting is built to make creating, uploading, and hosting enhanced content on Walmart.com easy and affordable:
Affordable: Hosting videos through SKU Ninja is just $5 a month, per video. That means you can host a brand video on an unlimited number of product detail pages for only $5 a month! We’re committed to helping ecommerce professionals improve their product pages at everyday low prices.
Easy: Our Rich Media upload tool just needs a video file to submit to Walmart.com! Existing videos like brand advertisements or instructions are a great way to get video content onto your product detail pages. (Just have photos? You can also create Feature Sets (A+ Content) and Interactive Product Tours using the same tool!)
No Commitment: Anyone with a Walmart.com URL can sign up for a SKU Ninja account and start uploading video files! You’ll be billed only for what you actually use at the end of the month. Users can cancel this no-contract, no-commitment subscription service at any time.
Black Friday is coming up, and the biggest shopping day of the year is only getting bigger. This November, Walmart.com will be flooded with shoppers looking for reasons to make that purchasing decision! There’s more to it than sales and specials, though—having content that makes shoppers confident in your product can go a long way toward earning a sale instead of your competitors.
SKU Ninja + WhyteSpyder is a digital merchandising company with more than a decade of experience helping brands save time, save money, and sell more on the world’s largest retailers. Contact info@whytespyder or fill out the form below to start working with us to create the perfect ecommerce plan for you and your team.