Sep 18, 2020

Optimize Your OGP with SKU Ninja Elite

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Walmart’s Online Grocery Pickup service, also known as OGP, is one of the biggest new initiatives in the world of shopping online. More and more shoppers across the country are using Walmart OGP to save time and make their day that much easier. With more than a thousand stores nationwide allowing shoppers to order online and pick up their groceries, the world’s largest retailer isn’t shying away from this massive evolution in ecommerce.

With OGP becoming an increasingly important part of Walmart ecommerce professionals’ lives, it’s essential to start thinking about how your brand can establish itself on this new digital shelf. There are some aspects of working within Walmart OGP that take some getting used to, but having the right tools for the job can make anyone’s life easier. That’s where we come in! SKU Ninja + WhyteSpyder’s suite of Walmart ecommerce software and reports can simplify the daily dealings of anyone working with the world’s largest retailer through efficiency and automation! You can now get an Elite Subscription for your Walmart OGP items.

Here's a bit more information on everything you get with a SKU Ninja + WhyteSpyder Elite Subscription for Walmart OGP:

Product Page Auditing

Keeping your products in-stock and available on Walmart OGP is more important than ever. A SKU Ninja + WhyteSpyder Elite Subscription for OGP features Content Trends and PDP Reports to keep you up to speed on exactly what’s going on with your OGP product page. With SKU Ninja’s Content Trends tab, you get your very own online dashboard with daily readouts on the content, and buy box status of each of your items. You’ll also get monthly PDP Reports with statistics like pageviews, time on page, traffic source, and geographical information about your shoppers.

Competitive Analysis

eCommerce is competitive by its very nature, and Walmart OGP is no exception. Elite for OGP gives you unlimited access to SKU Ninja + WhyteSpyder’s Share of Search and Share of Digital Shelf reports for Walmart OGP. You can use these tools to determine which brands are most successful in search results for your category so that you can have a better understanding of your top competitors.

Shopper Insights

Walmart OGP pages have product descriptions and photography, just like regular Walmart.com pages. Getting the most out of these product page fundamentals can go a long way toward presenting your products in the best light. An Elite for OGP Subscription gives you access to SKU Ninja + WhyteSpyder’s top-of-the-line automated tools for shaping content strategies based on real shopper priorities and suggestions, including Prioritized Keyword Lists and Sentiment Analysis. The better content you have on your product detail page, the better it is for your product’s discoverability, engagement, and, ultimately, conversion!

New! Walmart Search Boost!

Walmart Search Boost is the newest service included in SKU Ninja + WhyteSpyder’s Elite Subscription. Every product with an active subscription gets tailored improvements to the back-end information that most affect search results on Walmart.com and Walmart OGP. Each page also gets a graded readout of their optimization for Walmart search engines, with suggestions on how to further improve the item’s discoverability.

Elite for OGP is the easy way to optimize your items for Walmart OGP. This simple monthly subscription gives you access to everything you need to monitor the status of your items, understand your competitive landscape, research your SEO strategy, and measure your ecommerce success! This all-in-one package from SKU Ninja + WhyteSpyder is now available for products sold on Walmart.com and Walmart OGP!

Want to know how a SKU Ninja + WhyteSpyder Subscription can help you win?

Just email info@whytespyder.com with the product page URL of one of your items, and we'll start forming a plan to help you improve the content and search ranking of your OGP catalog.

About SKU Ninja + WhyteSpyder

SKU Ninja + WhyteSpyder is an ecommerce software and insights company with more than a decade of experience helping brands win online. We combine innovative ecommerce technology with expert interpretation and strategy to help you save time, save money, and sell more on the world's largest online retailers.

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