Listen to Josh Saffran, Director of Sales for BIC's Walmart Team, talk with Eric Howerton and Brooke McNeely about how marketing efforts are changing to incorporate more digital ecommerce and influencers. Josh paints a picture of the issues vendors face and how to pick the best 3rd party partners. Eric also quotes his favorite movie Roadhouse and Brooke talks about BIC's new Body Mark Markers.

Thoughts from the Bus Episode List:

• Episode 1: SKU Ninja + WhyteSpyder Video Blog

• Episode 2: The Start Up Advantage

• Episode 3: When Unpaid Internships Pay Off

• Episode 4: The Evolution on Retail Marketing

• Episode 5: The Power of Data

• Episode 6: Host Rich Media on Walmart.com for $5

• Episode 7: Cellphones, Friend or Foe?

• Episode 8: Work Ethics & Discipline

• Episode 9: Keeping Up with Technology

• Episode 10: NWA Start Up Support

• Episode 11: Stay Hydrated this Summer

• Episode 12: You Don't "Brew" Cider, You "Make" Cider

• Episode 13: The Power of Social Media

• Episode 14: Welcome, Groove Springdale Skate Shop

• Episode 15: Field Agent Can Pay You!

• Episode 16: No More Bad Coffee

• Episode 17: Introducing the Lopez Brothers

• Episode 18: A Conversation with the One and Only Al Bell

• Episode 19: Downtown Springdale is Where it's at

• Episode 20: The Lost Episode

• Episode 21: Cameron Smith's Journey to Northwest Arkansas

• Episode 22: Putting Science into the Art of Sustainable Trail Building

• Episode 23: Eric's Tornado Story

• Episode 24: DeClerk Unplugged

• Episode 25: Arkansas Missouri Railroad Does Excursion Train Rides in Northwest Arkansas!