Listen to Josh Saffran, Director of Sales for BIC's Walmart Team, talk with Eric Howerton and Brooke McNeely about how marketing efforts are changing to incorporate more digital ecommerce and influencers. Josh paints a picture of the issues vendors face and how to pick the best 3rd party partners. Eric also quotes his favorite movie Roadhouse and Brooke talks about BIC's new Body Mark Markers. Thoughts from the Bus Episode List:
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