SKU Ninja just got a new tool for Walmart.com Insights: Invader Alert! Invader Alert is a novel new way to keep an eye on your item page's Buy Box and gather information on third-party resellers on Walmart.com.
If you're a Walmart seller or supplier, you may have noticed third-party resellers offering your brand's items on Walmart Marketplace. Marketplace's more open ecommerce platform allows for this kind of reseller to sell and ship products they've purchased elsewhere. Resellers can cause many complications for Walmart suppliers, so it's important to keep tabs on them to protect your business.
Invader Alert has two ways to protect your brand's sales and monitor third-party resellers: Buy Box View and Invader View. These two functions work together to help Walmart suppliers know when they're in control of their item pages and gather information on resellers that have created new item pages.
Stop Invaders from Making Sales on Your Item Page
The Buy Box is the part of a Walmart.com page that shoppers use to see an item's price and shipping information, and add the item to their cart. This part of an item page is disconnected from the rest of the page in a crucial way: it can be taken over by another Walmart seller offering the same item.
Walmart's top priority is giving customers low prices and fast shipping, so when multiple sellers are offering the same item, the seller that has the most favorable price and shipping will take control of the buy box and take the sale when Add to Cart is clicked.
Invader Alert's Buy Box View lets you know any time a third-party reseller is taking over the Buy Box on your item page. Keep tabs on your item pages and know when something needs to be changed to take back the buy box from a competitor selling product from your item page.
Find Resellers Marking Up Your Items on Walmart.com
If a third-party reseller isn't using the same item number as your page on Walmart.com to compete for your buy box, they can create an entirely new Walmart page with a different SKU and item ID. This often comes in the form of multi-pack SKUs that ship multiples of a product from a single page.
These multi-pack SKUs can be a bad thing for your brand, as they can often be marked up to cost more than it would to buy the items individually from your item page. With Invader Alert, you can gather information on these resellers to bring to your Walmart merchant to take action.
Invader Alert's Invader View provides a list of all product pages on Walmart.com for items in your catalog that were not set up by you.
Free Assessment! Find Out If Your Items Have Invaders
Get a FREE Invader Alert Assessment to see if there are any third-party resellers of your items on Walmart, or if any of your Walmart items have had their Buy Box taken over!
It's easy—just send us your item list, and SKU Ninja will scan Walmart.com for resellers in your buy box or with their own SKUs. Have a quick meeting with our Solutions team to see the results in SKU Ninja, and learn what actions you can take for any resellers found!
Get Invader Alert with SKU Ninja's Insights Subscription
Invader Alert is available now with SKU Ninja's Insights subscription. If you want to learn more about how Invader Alert can help your business on Walmart.com, let's talk! Email email@example.com, or fill out the contact form below, and we'll be in touch to schedule a demo of our SKU Ninja software.
About SKU Ninja + WhyteSpyder: SKU Ninja + WhyteSpyder is a digital merchandising company and Walmart Connected Content Partner with more than a decade of experience helping brands win online. We combine ecommerce expertise with innovative and precise software solutions to meet the unique needs of omnichannel professionals.