A lot goes into selling products on retailer sites like Walmart.com, but one of the most critical elements of any item page is its search rank. Walmart Pickup & Delivery is no different! You may have the greatest product in the world, but if shoppers don’t see it in search results, it’s no good. Beating your competition in search is essential for success.
Search results on Walmart Pickup & Delivery (formerly Online Grocery Pickup or OGP) are calculated using similar algorithms to the ones on Walmart.com. That means that you can use similar methods to improve your Pickup & Delivery items as you would any other Walmart product detail page. Let’s answer a few common questions to give you a better idea of how search works on Walmart:
What Affects my Search Ranking?
Your page’s search ranking is affected by things like its title, description, specifications, and images. Walmart search uses a page’s content to determine if it fits the search terms entered by the shopper, with certain spots reserved for “Best Sellers” and “Sponsored” items. Walmart has certain standards when it comes to content, preferring to show shoppers fully optimized item pages. Walmart keeps track of these details for all of their online items to assign each page a Content Quality Score.
What is a Content Quality Score?
A Content Quality Score is an internal grade Walmart uses to measure how optimized a product page is for their search engine. Pages with a high content quality score are easier for shoppers to find when making searches on Walmart.com and Walmart Pickup & Delivery. These scores are normally used by Walmart category specialists to judge the overall quality of an entire category. SKU Ninja’s Walmart Search Boost makes it easy for any supplier to improve the discoverability of their product pages to help them win search ranks over their competitors.
How do I know my Competition?
Of course, search rankings on major online retailers are competitive by their very nature. Walmart’s search engine is looking to show shoppers product pages with the right content, so other item pages can affect your search rank. SKU Ninja’s Share of Search Report gives you a color-coded readout of search results for the most competitive and high-volume keyword phrases. It even shows you which competitors are paying for sponsored positions.
Understanding search is a fundamental first step to optimizing your pages for Walmart Pickup & Delivery. Getting your pages to the top of search results goes a long way toward getting your item more impressions, conversions, and sales! Getting a firm understanding of your current position, your competition, and your opportunities is easy with the right tools. SKU Ninja’s suite of ecommerce tools and analytics help anyone selling items on Walmart optimize their operations and do what they can to win.
Free Walmart Content Quality Score Assessment
We're currently offering a free assessment of the Walmart Content Quality Scores of your entire catalog! Email email@example.com to learn how to send us your item list and get started!
About SKU Ninja + WhyteSpyder: SKU Ninja + WhyteSpyder is a digital merchandising company and Walmart Connected Content Partner with more than a decade of experience helping brands win online. We combine years of ecommerce expertise with innovative and precise software to solve the unique problems facing omnichannel professionals today.