Earlier this year, Walmart Connect introduced an all-new way to advertise your Walmart.com item pages called a Demand-Side Platform. This smart new method for placing ads allows brands to optimize their campaigns more effectively and target shoppers on Walmart.com and other sites!

Walmart.com's new DSP advertising is a major opportunity to earn new customers for your brand through efficient, impactful ad spending.

WhyteSpyder hosted a roundtable webinar on Walmart’s new DSP advertising offering and how suppliers can take advantage of this top-of-the-funnel advertising opportunity to help bring more shoppers to their Walmart.com item pages.

Watch WhyteSpyder’s VP of Strategy & Insights, Ryan Monigan, Perpetua’s Programmatic Solutions Consultant, Gustavo Moller, and WhyteSpyder EVP of Sales, Ben Woodruff, as they cover:

• What is programmatic advertising? 

• How to leverage complete media delivery for your Walmart items

• The impact of a well-rounded onsite and offsite ad strategy

Learn more here