Research on major search engines like Google is the first and foremost way shoppers use to get more information about the products they buy. Optimizing your product pages and websites is an effective and efficient way to get your items in front of more eyes and into the minds of online shoppers. In fact, search rankings are an essential part of ecommerce for almost any brand or product category. Winning at SEO can have a significant effect on your pages’ traffic and visibility:
Ranking Highly is Essential: The first 4 results for any given Google search get 70% of clicks.
Come Out on Top or Get Left Behind: Almost 80% of shoppers don’t click past the first page of Google search results.
SEO = Traffic: Google is responsible for 94% of a web page’s total organic traffic.
Organic is Important: 80% of people ignore paid search results, only clicking on the organic search results.
Checking where your product pages or other brands rank on retailer or search engine results is central to measuring the success of your pages’ optimization. A variety of services exist to track search rankings and measure SEO success. SKU Ninja’s Share of Search Report is an easy way to visualize the top brands across a category.
But there’s more to it than just knowing where your pages rank. Understanding your competitive landscape is just as crucial to ecommerce and SEO as it is to brick-and-mortar sales. Search engine results pages are competitive by their very nature. Finding the search rankings for your category provides you with an easy-to-understand list of your most successful competitors and areas of opportunity.
Click here to learn more about SKU Ninja’s Share of Search, our automated tool for checking which brands are winning in your ecommerce category’s search rankings. SKU Ninja examines major retailers and search engines for SEO keywords related to your product to present you with a color-coded, easy-to-read report. With SKU Ninja Share of Search, you can check if your brand is ranking highly and what competitor brands are most successful in your category.