Don’t know where to begin with Rich Media? We’re here to help!
Rich Media, also called Enhanced Content, is a term for content on a Walmart.com product page that goes beyond the required product title, images, description, and specifications. This content is highly converting and desirable to shoppers, so Walmart encourages its suppliers to have as much enhanced content as they can to increase sales. To get videos, 360 Views, and other rich media content onto your Walmart.com product pages, you’ll most likely need to use a content submission API like SKU Ninja!
How do I Add Rich Media/Enhanced Content to Walmart.com with SKU Ninja?
It’s easy! Here’s a simplified step-by-step process to get you started uploading Rich Media with SKU Ninja:
Find the type of rich media you want on WhyteSpyder.com, add the right number to your cart, and check out.
Get your SKU Ninja login in an email minutes after you purchase.
Log in to SKU Ninja, upload your item list, and start creating and submitting rich media modules!
We’ve made WhyteSpyder.com your one-stop shop for ordering a rich media hosting subscription for your Walmart product pages.
Remember! SKU Ninja’s Rich Media Hosting is just $5 a month per rich media module you want to upload to your product pages. That means it’s only $5 per unique piece of content you want to host. For example:
If you have one video you want to add to all of your product pages, you only need to sign up for 1 Video subscription.
If you want to upload ten different instruction manuals as downloadable documents to your ten items, you should add 10 Downloadable Document subscriptions to your cart.
Still have questions? No problem! Let’s cover some of the basics:
What is a Rich Media Module?
A Rich Media Module is what we call a self-contained piece of rich media that SKU Ninja can submit to a Walmart.com Page. There are 7 different types of Rich Media Module. Each type of rich media module is created and customized in a slightly different way, depending on the kind of information and assets it needs. You can submit the same module to up to 500 Walmart.com product pages, or have more than one different modules on the same product page.
What is an Asset?
To host your rich media on Walmart.com, SKU Ninja has to have something to upload to your product pages. SKU Ninja’s Rich Media Hosting has 7 easy tools to create and upload your own rich media modules to submit to Walmart.com—all it needs is your content!
In the context of SKU Ninja’s Rich Media Hosting, an asset is any piece of content (image, video, PDF, or even text) that you upload or enter into SKU Ninja. Examples of rich media assets could include the 24 image files used to create a 360 View, a video file you upload from your computer, or a company logo you want to use to create a Feature Set.
When you log in to SKU Ninja, you can follow our step-by-step instructions to create your rich media modules, upload and put together your assets, and submit your rich media to Walmart.
What Do I Need for Each Type of Rich Media Module?
Each type of rich media uses different assets to display your item to the shopper. It’s important you have your images, videos, and other files in the right format and size. Here's what you need for each specific type of Rich Media Module:
The main thing you need for a video module is your video file. The file must be in the .mp4 format and no greater than 100mb in size. You’ll also need to give your video a thumbnail. A thumbnail is a .jpg image file at least 640x360 in size.
Walmart also strongly recommends you upload a .vtt file to give your video closed captions. SKU Ninja Rich Media Hosting allows you to upload this file at the same time as your video file.
Feature Sets are created in SKU Ninja and can use a variety of kinds of text, image, and video files. Here are some specifications to create a feature set with high-quality images and videos and text to go with it:
Hero/Full-width banners should be 970x300 with clearly readable text on them so they can be read clearly on desktop or mobile devices
- Smaller images should be at least 240x240 and no larger than 500x500 PNG images
You should have corresponding headlines and description text for each feature section
Just like the video module, video files must be .mp4 format no larger than 100mb, with a .jpg thumbnail at least 640x360 in size and no larger than 250kb. You can also upload a closed caption script in the form of a .vtt file.
360 Views are a 360-degree spin of your item made up of from 8 to 72 images. Each image must be a 500 x 500 .jpg file showing the product solo on a white background.
To add a downloadable document to your product page, you’ll need it in the form of a PDF no larger than 100mb. You’ll also need a corresponding thumbnail image in .JPG format.
To create an interactive tour, you’ll need at least one .PNG image file your shopper can zoom in on to view its features. For each clickable hotspot you want to add to your tour, you’ll need to add a text title and description to explain the feature shown.
All you need for an FAQ Section is the text you want to enter as your questions and answers! You can also add image and video files to your FAQ Section to help answer the question and show off your product’s features.
For a comparison table, you’ll need images files for your brand’s logo, as well as Walmart.com URLs and images for the different products you want to compare. Other than that, you’ll just need to enter the specifications you want to feature on your custom comparison table.
How Do I Log In to SKU Ninja?
You may have created an account on WhyteSpyder.com to view pricing and order your software subscriptions. The account you use to shop on WhyteSpyder.com is not the same as your SKU Ninja login!
After purchasing a SKU Ninja subscription, you’ll get an email from firstname.lastname@example.org with the subject line “Welcome to SKU.Ninja!”. This email will have your username and password, a link to log in, and some useful instructions on creating an item list so you can start using SKU Ninja!
You can get to the login page for SKU Ninja’s online dashboard from any browser by going to app.sku.ninja!
Rich Media Hosting on Walmart.com from SKU Ninja + WhyteSpyder
Rich Media is an essential way to improve the content on your product pages to get more conversions and sales. Shoppers are looking for as much information about the items they buy as they can get. Give your shoppers the highly-converting rich media content they’re looking for to give them the confidence they need to click add to cart!
If you still have questions, just email info@whytespyder to talk to someone on our team. We’d be glad to schedule a call to talk about your specific needs and how SKU Ninja + WhyteSpyder can help! Our goal is to make it easy for anyone to get the enhanced content they need onto their product pages on Walmart.com.
About SKU Ninja + WhyteSpyder: SKU Ninja + WhyteSpyder is a digital merchandising company and Walmart Connected Content Partner with more than a decade of experience helping brands win online. We combine years of ecommerce expertise with innovative and precise software solutions to solve the unique problems facing omnichannel professionals today.