Search rankings and SEO keywords are an essential part of ecommerce, as well as omnichannel shopping as a whole. Typing in search terms and browsing results are a huge part of the ecommerce experience for so many shoppers, and it’s crucial for suppliers and retailers to understand what’s going on in those search rankings.
The first results that come up for a given search get the vast majority of shopper clicks. Whatever brand or item is at the top of the search rankings for the highest-volume search terms have a huge leg up on the competition. Knowing where you stand is the first step to forming an SEO strategy that will get you in front of more shoppers’ eyes.
SKU Ninja’s Share of Search report gives anyone selling items on Walmart.com or OGP an invaluable way to understand the search rankings of the most valuable search terms for their category.
Find Out Where You Rank on Top Search Terms
Each Share of Search report created by SKU Ninja gives a readout of the search results for the top 20 search terms for items like yours on Walmart.com. There’s no better way to get an automated, comprehensive report on your competition on Walmart search results. Keywords are selected based on the volume of shoppers using it in Walmart’s search engine.
Visualize Your Competitive Landscape
Each Share of Search report is displayed as a color-coded chart, allowing you to easily visualize which brands are consistently winning the top search ranks for the most competitive search terms on Walmart. Establish your baseline, understand your competition, and use SEO strategy to start filling that Share of Search chart with your brand’s color!
Identify Sponsored Spots
Not all search results are organic. Some search ranks are “Sponsored Products”, or items that appear in search results because of paid advertisement. SKU Ninja’s Share of Search report has these Sponsored Products labeled, so you can understand which brands are winning in paid and organic results.
Share of Search is your simple solution for understanding your competitive landscape on Walmart.com and OGP. Interested in learning more? Click here, or email firstname.lastname@example.org to talk to one of our Solutions Specialists!
About SKU Ninja + WhyteSpyder: SKU Ninja + WhyteSpyder is a digital merchandising company and Walmart Connected Content Partner with more than a decade of experience helping brands win online. We combine years of ecommerce expertise with innovative and precise software to solve the unique problems facing omnichannel professionals today.