On Walmart.com, search results are a lot like the in-store shelf: your positioning in search results is often make-or-break for whether a shopper has the opportunity to choose your item! But there’s a big difference: with the right ecommerce strategy, you can take action on your own to improve your place in search results and sell more items!
The amount that a brand’s items show up in search results and sponsored product positions across its category is called its Share of Voice. But there’s more to this metric than meets the eye.
Naturally, some keywords and search ranks are more sought-after than others. Suppliers and brands are competing for the top search results for the highest-volume keywords in their category. But it can be difficult to quantify exactly how important each position on the search grid is to your success on Walmart.com.
Share of Voice: Get a 20,000 ft. View of Your Walmart Category
Enter SKU Ninja! Our team has created a new Walmart.com tool that shows exactly how well you and your competitors are represented in the most relevant search keywords in your category, and produces digestible metrics that you can use to evaluate and improve your ecommerce strategy!
Using a proprietary weighting system, SKU Ninja’s Share of Search tool evaluates every keyword and search position to provide actionable insights about your ecommerce category. It even tells you what percentage of a brand’s Share of Voice is attributed to organic search vs. paid advertising.
Walmart suppliers can use the Share of Voice tool to thoroughly evaluate their competitive landscape, measure the success of paid and organic search efforts, and find item-keyword combinations where they’re underrepresented and can improve visibility with the right strategy!
See SKU Ninja's Share of Voice Tool in Action
Share of Search will be available to SKU Ninja subscribers soon, but you can be one of the first to see it in action! SKU Ninja + WhyteSpyder is hosting a webinar on Wednesday, July 28th at 1 PM Central with a preview of the new Share of Voice tool.
Join our VP of Insights, Ryan Monigan as he gives a demonstration of Share of Voice, covering:
Why it’s important to understand your place in search results and how sellers and suppliers can use this information
How SKU Ninja’s new Share of Voice tool breaks down your category’s search results into easy-to-digest metrics
How you can drill down on specific item-keyword combinations and find opportunities to improve your brand’s visibility on Walmart
Want to learn how SKU Ninja can help you improve your business on Walmart.com starting today? Email firstname.lastname@example.org, or fill out the contact form below, and we'll be in touch to learn more about your product listings and see how SKU Ninja can help!