Walmart has become a powerhouse of online retail, growing and changing its strategy to complement its massive brick-and-mortar business and compete with online-first retailers like Amazon. When Walmart Marketplace launched in 2009, it let shoppers see and choose items displayed and shipped by reliable third-party sellers through Walmart.com for the first time. It also gave brands without a presence in Walmart stores the opportunity to sell their items to the retailer’s millions of online shoppers.
Taking Your Items from Amazon to Walmart.com
With the retailer’s recent digital growth, Walmart Marketplace is as full of opportunity as ever. But sellers with backgrounds in Amazon or other online retailers might have a hard time adapting to the world of Walmart. Winning at Walmart requires a strategy that takes into account the way the retailer handles content and search results.
That’s where SKU Ninja comes in. Our software platform for Walmart.com is the perfect tool for Marketplace suppliers looking to kickstart or accelerate their business on Walmart.com!
Our team has put together a suite of best-in-class tools for Walmart Marketplace sellers to jump-start and accelerate their business on Walmart.com. The tools in SKU Ninja's new Seller Suite give marketplace sellers everything they need to succeed on the platform.
Here’s a quick overview of how SKU Ninja's Seller Suite can help you win on Walmart Marketplace:
Content Management
The content on your product page is critical for two main reasons: it’s used by search engines to help determine your organic rank, and it’s what shoppers use to learn more about your item and decide whether or not to click add to cart. Keeping your pages up to date with the information both shoppers and search algorithms need is a big part of any successful ecommerce strategy.
SKU Ninja’s content management software lets you edit the title, description, images, specifications, and attributes of your Walmart items. You can use SKU Ninja Content Management to keep your item pages up to date with the newest information, change your content for seasonal windows and promotions, and add or improve content to make your page easier to find through Walmart’s search engine.
Many sellers encounter issues when trying to get content on Walmart.com to publish and stay published. Our team has extensive experience in identifying and correcting Walmart.com publishing issues. Our fix for the most common publishing issue has successfully published content to over 3,000 affected item pages this year!
If you're having problems getting content published on Walmart.com, SKU Ninja has the solution!
Content Quality Scores
One of the most common needs of Walmart sellers and suppliers is to make their items more discoverable in search results. SKU Ninja Seller Suite features industry-leading tools for assessing your Content Quality Scores and making the necessary changes to improve them.
SKU Ninja's Content Quality Score tools will tell you exactly what changes your item-level content needs to rank higher in search results on Walmart.com!
Enhanced / A+ Content
Unlike Amazon.com, Walmart doesn't have a universal method of adding enhanced content like videos, interactive product tours, or A+ content, to your Walmart.com item pages. Walmart uses Connected Content Partners like SKU Ninja to help sellers and suppliers add enhanced content to their listings.
SKU Ninja is the best and easiest way to get video, A+ content, and more on your Walmart.com item pages! SKU Ninja's Seller Suite includes our easy-to-use drag-and-drop rich media editor so you can easily upload and publish the enhanced content to your Walmart.com listings.
SEO Keywords, Insights & Strategy
SKU Ninja is the premier platform for Walmart-specific insights and strategy. Our team has years of experience selling items through Walmart eCommerce, and all of our tools and reports are designed as solutions to the unique challenges of Walmart sellers. SKU Ninja's Seller Suite also gives you custom reports with actionable insights about your items, your competitors, and your entire Walmart category.
The Seller Suite also offers Walmart-specific keywords that let you target the most shoppers possible with your SEO strategy. The search terms shoppers use on Walmart vary between retailers and search engines. SKU Ninja’s SEO keyword lists give you search terms used most often by Walmart shoppers.
Auditing & Monitoring
With SKU Ninja, you can monitor any changes to your items’ content, price, and more to quickly address any issues. There are lots of reasons your Marketplace item may not have the content you expect or entered yourself. SKU Ninja’s puts the most essential information about your items at your fingertips, alerting you of changes and even offering suggestions of how to improve your pages.
Ad Campaign Management
Advertisements and Sponsored Product spots are another invaluable asset in the Walmart seller's toolkit. When combined with proper content management and strategy, paid search can put your items in front of countless shoppers that wouldn’t see them otherwise.
SKU Ninja Seller Suite features exclusive advertising tools tailored to Walmart.com’s unique ad ecosystem. Use SKU Ninja to create ad campaigns that deliver not just a high ROAS (Return On Ad Spend), but incremental sales through well-informed keyword targeting strategies.
Find Success on Walmart with the SKU Ninja Seller Suite for Amazon Sellers
SKU Ninja's is an online software platform designed by Walmart eCommerce experts to make winning on Walmart.com easy. We’d love to learn more about your Walmart business and start working on a plan to help you win on Walmart.com. We offer software and strategy solutions for teams on every step of their journey to becoming category leaders on Walmart Marketplace.
The SKU Ninja Seller Suite is our latest solution, tailor-made for sellers with items on other retailers like Amazon that are looking to unlock their growth on Walmart.com!
You can also always email info@whytespyder.com, or fill out our contact form, and we'll be in touch within 24 business hours.
About SKU Ninja + WhyteSpyder: SKU Ninja + WhyteSpyder combines Walmart eCommerce expertise with precise software solutions to make it easy to win on Walmart.com. As Walmart Connected Content Partners with extensive ecommerce experience, we can help any brand or supplier go from struggling to sell on Walmart to category leaders with best-in-class ecommerce operations.
Share
Subscribe