Your Roadmap to Winning on Understanding the SERP

SKU Ninja + WhyteSpyder wants to make it easy for Walmart suppliers to improve their product pages, optimize their search rank, and sell more items on This month, we're walking you through the steps to making your product pages examples of ecommerce excellence. Today we'll go over the basics of using search results to measure your pages' success and understand your competition.

Step 3: Understanding SERPs

You may notice a theme with the first three steps to success on SEO, or Search Engine Optimization, takes center stage! In ecommerce, search engines are the first, and often last method shoppers use to find the products they eventually buy. Showing up in search results is essential for succeeding on retailers like—if shoppers never see your item in their search results, there's a significant chance they never will!

The Search Engine Results Page, or "SERP", is the page returned by search engines that lists pages matching the user's search terms. The majority of shoppers won't make it past the first few search results, and even fewer make it to the second page.

Finding Your Real Competition in Search Results

When a SERP lists an item page for certain search terms based on the page's content including those terms, it's called an "organic" ranking. When your page is showing up at the top of high-volume, relevant search terms, you know you're doing something right with your SEO strategy.

But how could a page show up in search results without ranking organically? Sponsored Products. As you may know, brands can spend money with Walmart Media Group, the Walmart company that handles advertising on, to boost their item's search rank with sponsored, or "paid" rankings. These paid positions put the ad buyer's product at the top of search results, such as ranks 3 and 5.

These paid spots are great for improving traffic and sales if you have the ad budget, but present a challenge for brands hoping to win organically.

Start Your Path to Success with SKU Ninja!

SKU Ninja's Share of Search Report is your tailor-made report on the most successful brands in your product's most valuable SEO keywords. Available through SKU Ninja's online dashboard, this invaluable competitive insights report is color-coded to make it easy to see which brands or items are getting seen by the most shoppers on You can get Share of Search as part of a SKU Ninja Elite Subscription!

Still have questions? Well, come get them answered at our webinar at 12 PM on June 25th, 2020! Hosted by our VP of Insights Ryan Monigan, in this Zoom webinar you'll get a road map to success on using SKU Ninja!

Click here to register!

For more information about SKU Ninja + WhyteSpyder, email! We'll connect you with one of our solutions specialists to find the right path to success for your brand or items on!

SKU Ninja + WhyteSpyder is a digital marketing company that helps brands save time, save money, and sell more on the world's largest online retailers. We combine innovative ecommerce technology with more than a decade of experience in helping retailers and suppliers win online.


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