Jun 24, 2020

Your Roadmap to Winning on Walmart.com: Adding Great Content

Enhanced Content




SKU Ninja + WhyteSpyder wants to make it easy for Walmart suppliers to improve their product pages, optimize their search rank, and sell more items on Walmart.com. This month, we're walking you through the steps to making your Walmart.com product pages examples of ecommerce excellence. Today, we're going over the fourth and final step in our series: adding highly-converting rich media content to wow shoppers and increase sales!

Step 4: Adding Great Content

Rich media content, also called "enhanced content" or "A+ content" on Amazon, is defined as content added to a product page that goes beyond product descriptions and photography required by Walmart. Adding this content to your item pages is a great way to show off your products in the best light, helping to improve your pages' traffic, sales, and more!

Rich media is becoming a more and more essential part of ecommerce, with shoppers coming to expect things like product videos and interactive elements when shopping online. Retailers also realize the benefits of adding rich media to product pages to stay competitive and convert more shoppers to click Add to cart!

Give Your Shoppers What They're Looking For!

Nowadays, the more information you can give shoppers in your product content, the better. And remember-- your item page isn't just competing with other Walmart pages. There's a whole internet out there trying to give them information about the products they buy. With rich media, you have the means to turn your product page into a one-stop solution for everything your shopper needs to know about your item!

Watching videos has become a fundamental part of how we use the internet every day. Why should online shopping be any different? Product videos are an excellent tool for shoppers to research and better understand the products they're interested in buying. In fact, 64% of users are more likely to buy a product online after watching a video about it!

Adding rich media to engage shoppers can go beyond selling items online, even! Many shoppers use their phones to find and research items while in a Walmart store. The product video you add to your item page could be the difference in that shopper choosing your product from the shelf!

How Rich Media Affects SEO

Rich media does even more than giving shoppers the engaging and informative content they're looking for! Adding rich media can improve your item page's SEO analytics like time on page and bounce rate, which search engines like Google use to recognize high-quality content to include in search results.

Walmart's Content Quality Scores also take into account the amount of rich media on your product page. In some categories on Walmart.com, adding rich media to your product page can improve its Content Quality Score so it's able to better appear in search results on Walmart.com and the Walmart app.

Use SKU Ninja to Add Rich Media to your Walmart Items!

SKU Ninja's Rich Media Hosting is the easiest and most affordable way to add rich media to your Walmart items. With SKU Ninja's intuitive and easy-to-use online tool, you can upload or create rich media modules like videos, 360 photography, downloadable documents, interactive tours, and more.

For more information about SKU Ninja + WhyteSpyder, email info@whytespyder.com! We'll connect you with one of our solutions specialists to find the right path to success for your brand or items on Walmart.com!

Still have questions? Well, come get them answered at our webinar at 12 PM on June 25th, 2020! Hosted by our VP of Insights Ryan Monigan, in this Zoom webinar you'll get a road map to success on Walmart.com using SKU Ninja!

Click here to register!

SKU Ninja + WhyteSpyder is a digital marketing company that helps brands save time, save money, and sell more on the world's largest online retailers. We combine innovative ecommerce technology with more than a decade of experience in helping retailers and suppliers win online.

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