Walmart Connect has recently reworked how bidding for paid search positions on Walmart.com is handled, introducing a new “second-price auction” model for Walmart advertisers.

By taking advantage of this new bidding system, advertisers are seeing a significant drop in Cost Per Click on Walmart.com.

WhyteSpyder and Flywheel present a roundtable webinar covering Walmart Connect’s new bidding system and how advertisers can use it to save money and make their ad budgets more impactful.

Watch WhyteSpyder’s VP of Insights Ryan Monigan and Flywheel’s Associate Director of Omnichannel Toby Willse as they discuss:

• What is Walmart’s new second-price auction bidding model

• How the new model is affecting ad campaign budgets

• How Walmart advertisers can use the new bidding model to advertise items more effectively