In today’s always-connected world, video content is an intuitive and effective way to connect people. From our social media timelines, to video chat, to streaming sites, interacting with online videos has become an ever-present part of our lives. This switch to video hasn’t passed over the world of ecommerce and online retail– shoppers are watching videos to research and validate their purchase decisions now more than ever.
Including video on the product pages for your items is a great way to educate your shoppers, improve your content, and drive conversions on major online retailers. Almost 50% of internet users search for videos related to a product or service before visiting a store. If you can meet your shoppers’ needs for engaging, exciting video about your products when they go looking, you’ve made a huge step toward closing that sale.
Video can go a long way toward making your shoppers feel like they have all the information they need to complete a purchase. In some cases, visitors to product pages are even 144% more likely to purchase after watching a product video. When there’s a video for them to watch, it’s been shown that visitors spend more than twice as much time on your page. This not only improves your chances at a sale, but is valuable to your pages’ discoverability on major search engines like Google.
The upshot is clear: video content is sought after by shoppers, drives conversions, and improves organic traffic through SEO. With so many benefits to having videos on your product pages, why wouldn’t you upload them to help sell your items? Well, for one thing, managing a large catalog of product detail pages is a full-time job all its own. And the process for uploading, hosting, and publishing videos to your pages can be a big ask when your time and attention is needed elsewhere.
SKU Ninja’s Rich Media Hosting tool makes it easier and more affordable than ever to host highly converting video content to your Walmart.com product detail pages. For just $5 a month, you can upload and host your product videos and submit them to as many Walmart.com pages as you like. Don’t have video content yet? Don’t worry! Our content production team can create professional-quality video for your products to host using SKU Ninja.
SKU Ninja + WhyteSpyder is committed to creating solutions for the unique challenges of ecommerce. We combine years of online retail experience with innovative new technologies to make life easier for anyone working with the world’s largest retailers. Please email firstname.lastname@example.org to talk to one of our representatives and find out how SKU Ninja + WhyteSpyder can help you and your team win at ecommerce!