Now available: Save time and money for a free account or to view bulk pricing and calculate quotes! We just eCommerced eCommerce  
Now available: Save time and money for a free account or to view bulk pricing and calculate quotes! We just eCommerced eCommerce  

The Importance of Walmart Content Quality Scores


As one of the world’s largest online retailers, Walmart wants the best experience possible for their omnichannel shoppers. Walmart is always working to improve the item-level content of product pages on Walmart.com, Walmart OGP, and the Walmart app. While Walmart works to coordinate and syndicate item-level content across all of their shopper channels, it’s the job of suppliers to upload and submit the content they need for their product pages.

If you’re a Walmart supplier that deals with eCommerce, chances are you’ve heard of Walmart’s Content Quality Score. Walmart is making it a priority to improve these quality scores, so it’s important to understand the basics. Let’s go over a few commonly asked questions about Walmart’s Content Quality Scores:

What is a Walmart Content Quality Score?

A Content Quality Score is a grade automatically given to a Walmart.com product page based on its title, content, and back-end information, like attributes. A page’s quality score provides a general idea of how optimized the page is for Walmart’s search engine. Walmart buyers and category specialists use content quality scores to measure the quality and identify any issues on their category’s product pages.

How do I improve my Content Quality Score?

Walmart’s Quality Scores are based on many different factors that can vary depending on a product’s category. These can include the number of characters in your title, the length of your description, number of images, video, rich media, back-end specifications, and more. Product pages with a Content Quality Score of 95% and higher have been optimized for discoverability on Walmart.com, Walmart OGP, and the Walmart App.

Why Improve my Content Quality Score?

Because the Content Quality Score is a measure of your product page’s discoverability, improving your score will make it easier for shoppers to find! Items with optimized Content Quality Scores give Walmart’s search engine more to work with, allowing the product page to rank higher in search results and show up in a greater number of searches. Improving your product page’s Content Quality Score gets your item in front of more shoppers’ eyes, increases traffic, and leads to more opportunities for sales and conversion.

How can I find out my Content Quality Score?

Walmart Content Quality Scores are recorded internally by Walmart, usually only given out upon request to suppliers by Walmart eCommerce Buyers and Category Specialists. SKU Ninja + WhyteSpyder can provide a quality score assessment for any Walmart supplier with product page URLs. Walmart Search Boost keeps an easy-to-use list of your product pages’ quality scores in SKU Ninja’s online dashboard. Your items are color coded based on their scores, with detailed instructions on how to improve them!

Get a FREE Content Quality Score Assessment from SKU Ninja + WhyteSpyder!

SKU Ninja + WhyteSpyder’s Walmart Search Boost is your solution for understanding and improving the Walmart Content Quality Scores of your product detail pages on Walmart.com, Walmart OGP, and the Walmart App. Just email a list of Walmart product page URLs to info@whytespyder.com and we'll do an audit of your Content Quality Scores and show you how they can be improved with Walmart Search Boost.

About SKU Ninja + WhyteSpyder: SKU Ninja + WhyteSpyder is a digital merchandising company and Walmart Connected Content Partner with more than a decade of experience helping brands win online. We combine years of ecommerce expertise with innovative and precise software to solve the unique problems facing omnichannel professionals today. For more information, a free Walmart Content Quality Score assessment, or to schedule a demo or call, email info@whytespyder.com.

CONTACT US

Want to learn more about WhyteSpyder? Fill out the contact form and we will be in touch within 24 hours.