The images, text, attributes, and specifications you add to your Walmart.com listings are an essential part of Walmart eCommerce, and one of your most reliable ways to help shoppers find your item and click add to cart.
Walmart wants the best experience possible for omnichannel shoppers, and is always working to improve the item-level content of product pages on Walmart.com. While Walmart works to coordinate and syndicate item-level content across all of their shopper channels, it’s the suppliers' job to upload and submit the content they need for their product pages.
If you’re a Walmart supplier that deals with eCommerce, chances are you’ve heard of Walmart's Content Quality Scores. The retailer has made it a priority for their Sellers and Suppliers to improve these scores, so it’s important to understand the basics. Let’s go over a few commonly asked questions about Walmart Content Quality Scores:
What is a Walmart Content Quality Score?
A Content Quality Score is a grade automatically given to every Walmart.com product page based on its title, content, and back-end information, like attributes. A page’s quality score provides a general idea of how optimized the page is for Walmart’s search engine. Walmart buyers and category specialists use Content Quality Scores to measure the quality and identify any issues on their category’s product pages.
How do I improve my Content Quality Score?
Walmart’s Quality Scores are based on many different factors that can vary depending on a product’s category. These can include the number of characters in your title, the length of your description, number of images, video, rich media, back-end specifications, and more. Product pages with a Content Quality Score of 95% and higher have been optimized for discoverability on Walmart.com, Walmart OGP, and the Walmart App.
Following Walmart's content guidelines as outlined in your category's Style Guide goes a long way toward improving your Content Quality Score. Click here to read more about Walmart Style Guides!
Why Improve my Content Quality Score?
Because the Content Quality Score is a measure of your product page’s discoverability, improving your score will make it easier for shoppers to find! Items with optimized Content Quality Scores give Walmart’s search engine more to work with, allowing the product page to rank higher in search results and show up in a greater number of searches. Improving your product page’s Content Quality Score gets your item in front of more shoppers’ eyes, increases traffic, and leads to more sales and conversion opportunities.
How can I find out my Content Quality Score?
Walmart Content Quality Scores are recorded internally by Walmart, usually only given out upon request to suppliers by Walmart eCommerce Buyers and Category Specialists.
Our SKU Ninja software can provide a quality score assessment for any Walmart seller or supplier with product page URLs! The Walmart Search Boost tool keeps a simplified list of your product pages’ quality scores in SKU Ninja’s online dashboard. See which of your items' Content Quality Scores are low, and see detailed instructions on how to improve them!
Walmart Marketplace sellers' item pages are assigned Listing Quality scores instead of Content Quality Scores. If your items are not sold and shipped by Walmart, the retailer has recently released a way to see their Listing Quality scores. To learn more, click here.
Get a FREE Content Quality Score Assessment from SKU Ninja + WhyteSpyder!
SKU Ninja + WhyteSpyder’s Walmart Search Boost is your solution for understanding and improving the Walmart Content Quality Scores of your product detail pages on Walmart.com and Walmart Pickup & Delivery. Walmart Search Boost is included in SKU Ninja's Get Found subscription, along with other tools for optimizing your product pages for search on Walmart.
Not sure if Walmart Search Boost is right for your items? Fill out the contact form below to get instructions on how to send us your item list for a free audit of your Content Quality Scores and show you how they can be improved with Walmart Search Boost!
About SKU Ninja + WhyteSpyder: SKU Ninja + WhyteSpyder is a digital merchandising company and Walmart Connected Content Partner with more than a decade of experience helping brands win online. We combine years of ecommerce expertise with innovative and precise software to solve the unique problems facing omnichannel professionals today. For more information, a free Walmart Content Quality Score assessment, or to schedule a demo or call, email email@example.com.