With digital sales way up in 2020, thanks to the overnight explosion of omnichannel, there has never been a more critical time for item-level content on Walmart. The retailer's merchant team has recently undergone significant changes, but one thing is for sure: Walmart is making ecommerce and omnichannel a major priority for its merchants and suppliers.
Walmart has begun sending emails to suppliers, alerting them of missing or incorrect content on their Walmart items. The retailer is calling on its suppliers to fix these content issues to provide shoppers with accurate and robust product information.
Have you gotten an email from your Walmart Merchant Team about incorrect or missing information on your item pages? We can help!
Keeping up with the most current requirements and best practices for selling items on Walmart.com can take some getting used to. Luckily, SKU Ninja + WhyteSpyder has years of experience helping brands win on Walmart. Here're some quick pointers on how to keep your merchant happy, and ensure you're doing all you can to optimize your items for search on Walmart!
Correcting and Updating your Attributes
To fix your item pages' missing or incorrect content, you'll need to submit your updated specifications to Walmart. If you received an email from Walmart, the attached excel spreadsheet should highlight the attributes that Walmart has deemed missing or incorrect.
If you don't want to submit content or attributes using the massive Walmart spreadsheet, you can use an API like SKU Ninja to quickly and easily submit to Walmart! SKU Ninja's Basic Content CMS lets you manage your Walmart items' images, description, and attributes from any web browser, so you can update and optimize your product pages any time, anywhere.
When updating your content, remember to always follow Walmart style guides, available to suppliers through Retail Link!
Which Attributes are Important?
Product information and back-end specifications are essential for online retail because Walmart's search engine and filtering options use these attributes to populate search engine results pages. There are minimum requirements, but the more content and specifications you add to your item page, the more ways you're giving Walmart's search engine to put your item in front of shoppers. Plus, search results are inherently competitive, so if your pages don't have good content, you're likely to be outranked by competitors that do.
Generally, an item's Title, Product Type, Product Description, Images, and Enhanced Content affect an item's discoverability and Content Quality scores most substantially. Walmart Search Boost is the best way to assess your items' content and attributes, identify issues affecting discoverability, and get them fixed to show up in more searches.
Get Help from SKU Ninja + WhyteSpyder!
SKU Ninja + WhyteSpyder has a dedicated support team standing by to help our users with Walmart content issues. Our staff works closely with Walmart to help our clients adapt to the always-changing world of omnichannel.
As official Walmart Connected Content Partners, it's our job to ensure Walmart suppliers have access to accurate, best-in-class, and highly-converting content for their items. Our SKU Ninja software is your one-stop-shop for all the tools and insights you need to make your merchant happy and win on Walmart.com and Online Pickup & Delivery.
Don't Know Where to Start? Get a Free Assessment!
Even if you haven't gotten an email from Walmart Content Acquisition, it's still possible your items aren't fully optimized for search on Walmart. Walmart Search Boost is the best way to improve your item pages' Content Quality scores. With Walmart Search Boost, you can use SKU Ninja to audit your items' Content Quality scores and see exactly what's keeping them from being fully optimized for Walmart.com and Online Pickup and Delivery.
SKU Ninja + WhyteSpyder offers a free assessment of Walmart items to see how Walmart Search Boost can improve their Content Quality scores! To get started, fill out the contact form below and select Free Assessment from the drop-down menu.