With digital sales way up thanks to the explosion of omnichannel in 2020, there has never been a more critical time for item-level content on Walmart. The retailer's merchant team underwent significant changes, but one thing is for sure: ecommerce and omnichannel are a major priority for Walmart's merchants and suppliers.
Walmart merchants may send their category or product type's suppliers automated emails, alerting them of missing or incorrect content on their Walmart items. The retailer is calling on its suppliers to fix these content issues to provide shoppers with accurate and robust product information.
Have you gotten an email from your Walmart Merchant Team about incorrect or missing information on your item pages? We can help!
Keeping up with the most current requirements and best practices for selling items on Walmart.com can take some getting used to. Luckily, SKU Ninja + WhyteSpyder has years of experience helping brands win on Walmart. Here're some quick pointers on how to keep your merchant happy, and ensure you're doing all you can to optimize your items for search on Walmart!
Correcting and Updating your Attributes
To fix your item pages' missing or incorrect content, you'll need to submit your updated specifications to Walmart. If you received an email from Walmart, the attached excel spreadsheet should highlight the attributes that Walmart has deemed missing or incorrect.
If you don't want to submit content or attributes using the massive Walmart spreadsheet, you can use an API like SKU Ninja to quickly and easily submit to Walmart! SKU Ninja's Content Center package lets you manage your Walmart items' images, description, and attributes from any web browser. You can update and optimize your product pages any time, anywhere!
Walmart is in the process of releasing new and updated Style Guides for every product type in their catalog. When updating your content, remember to follow your item's style guides! Walmart has created a training module for retrieving and using your through retail link: click here for more information!
Which Attributes are Important?
Product information and back-end specifications are essential for online retail because Walmart's search engine and filtering options use these attributes to populate search engine results pages. There are minimum requirements, but the more content and specifications you add to your item page, the more ways you're giving Walmart's search engine to put your item in front of shoppers. Plus, search results are inherently competitive, so if your pages don't have good content, you're likely to be outranked by competitors that do.
Generally, an item's Title, Product Type, Product Description, Images, and Enhanced Content affect an item's discoverability and Content Quality scores most substantially. Walmart Search Boost is the best way to assess your items' content and attributes, identify issues affecting discoverability, and get them fixed to show up in more searches. Walmart Search Boost is easy to use, and more affordable than ever through our new Get Found package.
Get Help from SKU Ninja + WhyteSpyder!
SKU Ninja + WhyteSpyder has a dedicated support team standing by to help our users with Walmart content issues. Our staff works closely with Walmart to help our clients adapt to the always-changing world of omnichannel.
As Walmart Connected Content Partners, it's our job to ensure Walmart suppliers have access to accurate, best-in-class, and highly-converting content for their items. Our SKU Ninja software is your one-stop-shop for all the tools and insights you need to make your merchant happy and win on Walmart.com and Online Pickup & Delivery.
Don't Know Where to Start? Get a Free Assessment!
Even if you haven't gotten an email from Walmart Content Acquisition, it's still possible your items aren't fully optimized for search on Walmart. Walmart Search Boost is the best way to improve your item pages' Content Quality scores. With Walmart Search Boost, you can use SKU Ninja to audit your items' Content Quality scores and see exactly what's keeping them from being fully optimized for Walmart.com and Online Pickup and Delivery.
SKU Ninja + WhyteSpyder offers a free assessment of Walmart items to see how Walmart Search Boost can improve their Content Quality scores! To get started, fill out the contact form below and select Free Assessment from the drop-down menu.