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New Walmart Style Guides FAQ

Walmart is introducing new Style Guides for every category and product type group in stores and online. These Style Guides are being created to help Walmart and its suppliers integrate best-in-class content for a great Walmart omnichannel experience for shoppers. These new Style Guide processes are required of all suppliers and sellers.

What is a Walmart Style Guide?

A Style Guide is a document created by Walmart containing guidelines for Walmart.com or Pickup & Delivery items’ omnichannel content. There will soon be a unique Style Guide for every item category or product type group. Walmart is providing these style guides to suppliers so that they can provide complete and accurate content for their items on Walmart eCommerce.

What Does This Change about Style Guides and Content on Walmart?

The biggest takeaway from Walmart releasing Style Guides for each category and product type group is that there is no longer a one-size-fits-all solution for Walmart content. Depending on an item’s product type, best-in-class recommendations for its title, description, images, and attributes can vary greatly. Providing the right content for your catalog of Walmart items requires careful attention to their category and product type group's style guides.

What are the Benefits of Following Walmart’s Style Guide Recommendations?

Style Guides help Walmart and its suppliers provide a best-in-class experience for Walmart shoppers in-store and online. Walmart’s Omnichannel strategy requires complete and accurate ecommerce content to make items more discoverable and provide a seamless shopper experience.

How Does Following the New Style Guides Help My Items?

To ensure that the most useful and relevant content shows up in search results, Walmart’s search engine places product pages with complete and compliant content higher in search results. Providing content according to Walmart’s style guide will make your product pages more discoverable through Walmart’s search engine for the correct product type.

Add the Right Content for Your Items with SKU Ninja

As Walmart Connected Content Partners, SKU Ninja + WhyteSpyder received from Walmart all new Style Guides for each category and product type group. Want to learn how SKU Ninja + WhyteSpyder can help you navigate Walmart’s style guides changes? Fill out the contact form below, or email info@whytespyder.com get in touch with our team right away!

About SKU Ninja + WhyteSpyder: SKU Ninja + WhyteSpyder is a digital merchandising company and Walmart Connected Content Partner with more than a decade of experience helping brands win online. We combine our years of ecommerce expertise with innovative and precise software to solve the unique problems facing omnichannel professionals today. For more information, a free Walmart Content Quality Score assessment, or to schedule a demo or call, email info@whytespyder.com.

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