It's tax season, and every year, Walmart sees a spike of shoppers coming to Walmart.com to spend their tax returns. WhyteSpyder's Insights & Strategy Director Tim Jefferson joins the podcast this week to talk about a recent article released by Walmart Connect with lots of great statistics and information on how shoppers spend their tax returns at Walmart.
Tim gives Brooke and Eric his expert perspective on how brands can make the most of tax return season through paid search, and what an item page needs to earn Sponsored Product positions that can get to the top of the most important search results.
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