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Who Owns the Top Keywords in Your Category?

SKU Ninja’s Share Of Search Can Identify Top Brands In Your Category

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See Which Pages are being Seen by Shoppers

In ecommerce, search is essential. The search terms shoppers use to find products like yours and the pages that show up in their search results determine the products they’re able to buy through that online retailer. Understanding the keywords shoppers use to search and showing up in those phrases’ search results are an invaluable first step to ecommerce success.

With SKU Ninja’s Share of Search tool, you can see which brands rank highest on valuable keywords at a specific retailer in an easy-to-read visual chart. With this one simple tool, you can determine which keywords are being competed for in your category, visualize your competition’s search rank on these important keywords, and set a benchmark for your own online retail portfolio.

How Does Your Brand Stack Up in Search Results?

Your brand’s Share of Search is its percentage of search rank and traffic it receives for relevant organic search terms. Many searchers don’t make it all the way down the results page, let alone to pages 2-10. Getting your brand’s items to the top of the organic search results for important category keywords is the first step toward more traffic, engagement, conversion, and sales.

Understanding your ecommerce retailer category an important part of setting yourself up to win. After generating a list of high-volume, competitive search terms, SKU Ninja parses the search results for your selected retailer to show you exactly which brands are ranking highly on those search terms, and Our Share of Search tool even turns over its list of keywords to you, so you can give your product titles, descriptions, and backend attributes an SEO boost!

Mobile apps, advertising spends, and digital marketing all play a part toward ecommerce results, but organic search is the backbone. Millions of shoppers use the search functionality on major online retailers every day, and showing up in their results is a win for any item page. SKU Ninja’s Share of Search gives you the tools you need to understand your retailer category’s organic results and improve your content and digital marketing’s search rank.