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The More You Know!

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1. 67% increase in organic traffic in grocery

2. 58% increase in organic traffic in household needs

3. 44% units sold increase in automotive

4. 7:1 payout in grocery

5. 294% increase in sales in health and beauty

6. 131% increase in sales in fashion and apparel

Walmart

1. 90% of the population lives within 10 miles of a Walmart

2. 11,300 Stores in 27 countries

3. 95% of Americans shop at Walmart.com or Walmart

4. 106 million U.S. monthly unique visitors

5. Walmart data set includes 95% of U.S. households in the shopping Mindset

6. Walmart.com is the 3rd largest search engine for products https://www.clickz.com/resources/the-era-of-ecommerce-capitalizing-on-the-new-customer-journey/

7. While a huge 96% of consumers surveyed had visited Amazon within the last year, 78% also said they had visited the Walmart website to research or purchase. https://pages.contentive.com/rs/243MRR459/images/ClickZ_Era%20of%20Ecommerce_Digital.pdf

Omnichannel

1. 87% of shoppers start with a digital channel. https://www.retaildive.com/news/87-of-shoppers-now-begin-product-searches-online/530139/

2. 71% shop online to find the best price, regardless of whether purchase is in-store or online. https://www.shopify.com/retail/119920451-consumers-are-showrooming-and-webrooming-your-business-heres-what-that-means-and-what-you-can-do-about-it

3. 50% of consumers start their product discovery journey on retail sites like Walmart. https://www.clickz.com/resources/the-era-of-ecommerce-capitalizing-on-the-new-customer-journey/

4. Consumers spend 55% of their purchase journey on the initial research stage. Brands need to inspire shoppers before moving them through to a sale. https://www.clickz.com/resources/the-era-of-ecommerce-capitalizing-on-the-new-customer-journey/

5. 1 in 4 shoppers say they’ve used YouTube to search for a video related to a product they’re considering in-store. https://www.impactbnd.com/blog/eye-opening-video-marketing-statistics-youve-got-to-see-infographic

6. Information gathering and deal seeking are the top shopping activities online. https://www.digitalgyd.com/seo-statistics/

7. 52% of buyers strongly agree that if brands packaged relevant content together, it would help expedite the research phase. https://www.impactbnd.com/blog/new-content-marketing-statistics-2019

8. 7 out of 10 Millennials are likely to watch a company video when shopping online. 1 in 4 shoppers say they’ve used YouTube to search for a video related to a product they’re considering in-store. https://www.impactbnd.com/blog/eye-opening-video-marketing-statistics-youve-got-to-see-infographic 

9. 20% of consumers go to Amazon first when they know what they are looking for, and a further 10% start at Walmart, [yet] 46% of consumers begin with Google. https://pages.contentive.com/rs/243-MRR-459/images/ClickZ_Era%20of%20Ecommerce_Digital.pdf

10. When a consumer knows what they are looking for, 50% of ecommerce journeys start with a retailer; 50% start with a search engine. https://pages.contentive.com/rs/243-MRR-459/images/ClickZ_Era%20of%20Ecommerce_Digital.pdf

11. When a consumer does not know what they are looking for, 62% of ecommerce purchase journeys start with a search engine and just 38% start with a retailer. https://pages.contentive.com/rs/243-MRR-459/images/ClickZ_Era%20of%20Ecommerce_Digital.pdf

12. 85% of browsing and purchasing activity occurs with non-Amazon retailers; meanwhile, only 25% of US brands say they have a strategy for ecommerce retailers beyond Amazon. https://pages.contentive.com/rs/243-MRR-459/images/ClickZ_Era%20of%20Ecommerce_Digital.pdf

13. 11 million households projected use QR codes in 2020. Up from 9.8 million in 2018 (+12%). https://www.statista.com/statistics/753920/internet-users-who-scanned-qr-code-onsmartphone-within-the-last-month-usa/

14. 52% of shoppers look up product info pre-purchase. https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/the-quest-for-convenience-5.pdf

15. 1 in 4 shoppers says they’ve used YouTube to search for a video related to a product they’re considering in-store. https://www.renderforest.com/blog/video-marketing-statistics

16. 55% of shoppers often research on mobile devices, where visual content helps inform their product selection. https://www.renderforest.com/blog/video-marketing-statistics

17. 92% of shoppers say visuals are the most influential factor affecting purchase decisions. https://www.renderforest.com/blog/video-marketing-statistics

Search (Overall)

1. 93% of online experiences begin with a search engine. https://www.digitalgyd.com/seo-statistics/

2. 75% of users never scroll past the first page of search results. https://www.digitalgyd.com/seo-statistics/

3. 50% of search queries are four keywords or longer. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

4. Google receives over 69,663 searches every single second. https://www.digitalgyd.com/seo-statistics/

5. Over 6 billion Google searches are performed per day. https://www.digitalgyd.com/seo-statistics/

6. 51% of all search traffic comes from organic search, 10% from paid search, 5% from social and 34% from all other sources.

https://www.digitalgyd.com/seo-statistics/

7. The average Google first page result contains 1,890 words. Detailed content is better. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

8. 92% of all mobile and tablet search traffic comes from Google. https://www.digitalgyd.com/seo-statistics/

9. Mobile searches for “best” have increased by 80% in the past two years. https://www.digitalgyd.com/seo-statistics/

10. Mobile searches for “do I need” have grown over 65%. https://www.digitalgyd.com/seo-statistics/

11. Google properties (Google images, YouTube, maps etc) own just over 90% of all searches on the internet.

https://www.digitalgyd.com/seo-statistics/

12. Search engines drive 300% more traffic to sites than social media. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

13. Google Images accounts for more than 20% of all queries Americans performed in 2018. https://sparktoro.com/blog/2018-search-market-share-myths-vs-realities-of-google-bing-amazon-facebook-duckduckgo-more/

14. Google is the number one traffic referrer in the world not only with SEO but also as compared to other platforms like social media.

https://www.digitalgyd.com/seo-statistics/

15. The top 5 results for a keyword on Google get 70% of the clicks. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

16. A little more than half of all product searches originate on Amazon (54%) vs. Google (46%). https://sparktoro.com/blog/2018-search-market-share-myths-vs-realities-of-google-bing-amazon-facebook-duckduckgo-more/

17. 52.2 percent of all website traffic worldwide has come from mobile devices. https://www.wordstream.com/blog/ws/2018/08/13/google-ads-mobile-benchmarks

18. Links, Content and Rankbrain are the top 3 ranking factors for Google’s search. https://www.digitalgyd.com/seo-statistics/

19. The methods Google already uses to refine queries generally all flow back to some human being somewhere doing work, either having created stemming lists or synonym lists or making database connections between things. https://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440

20. Having a video thumbnail in the search results can double your traffic. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

Search (Organic)

1. 80% of people ignore paid search results, clicking only on organic listings. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

2. Over 40% of business revenue is captured by organic traffic. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

3. Video drives a 157% increase in organic traffic from SERPs. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

Search (Paid)

1. The average cost-per-click across all industries is $2.32. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

2. The average click-through rate in Google Ads on mobile across all industries is 4.10% on the search network and 0.60% on the display network. https://www.wordstream.com/blog/ws/2018/08/13/google-ads-mobile-benchmarks

3. The average conversion rate in Google Ads on mobile across all industries is 3.48% on the search network and 0.72% on the display network. https://www.wordstream.com/blog/ws/2018/08/13/google-ads-mobile-benchmarks

4. The average cost per action in Google Ads on mobile across all industries is $80.89 on the search network and $148.68 on the display network. https://www.wordstream.com/blog/ws/2018/08/13/google-ads-mobile-benchmarks

Conversion

1. Leads from search engines have a 14.6% conversion rate. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

2. Including video on a landing page can increase conversions by 80%. https://www.impactbnd.com/blog/eye-opening-video-marketing-statistics-youve-got-to-see-infographic

Blogging

1. B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 5 times per month.  https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

2. Compounding (organic search increases traffic over time) blog posts generate 38% of overall traffic. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

3. Companies that blog receive 97% more links to their website. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

Video

1. Videos will represent 82% of all Internet traffic in 2021. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

2. Using videos on landing pages can increase conversions by 86%. https://www.digitalgyd.com/seo-statistics/

3. Product videos can increase purchases by 144%. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

4. Videos help you to get 157% more organic traffic from search engines, 105% increase in time spent on site, and 2x overall conversions compared to non-video content strategy. https://www.digitalgyd.com/seo-statistics/

5. 55% of people consume video content thoroughly. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

6. People spent on average 2.6x more time with pages with videos (7 minutes 21 seconds) that those without (2 minutes 48 seconds). https://www.digitalgyd.com/seo-statistics/

7. 90% of users report that product videos are helpful in the decision process of the buyer’s journey. (Strategic-IC)

8. Almost 50% of Internet users look for videos related to a product or service before visiting a store. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

9. 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video. (Neil Patel)

10. 4 in 5 consumers believe that demo videos are helpful. https://www.impactbnd.com/blog/digital-marketing-stats-to-know-in-2019-infographic

11. 97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales. (Wyzowl)

12. 95% of people have watched an explainer video to learn more about a product or service. (Wyzowl)

13. Of those with videos on-site, 80% of marketers say video has increased dwell time.(Hubspot)

14. When video and text are both available on the same page, 72% of consumers prefer video to learn about a product or service. (Wyzowl)

15. Video in email leads to a 200-300% increase in click-through rates. https://www.renderforest.com/blog/video-marketing-statistics.

16. Replacing an image with a video on a landing page increases conversions by 12.62%. https://www.renderforest.com/blog/video-marketing-statistics

17. 45% of people watch an hour or more of video per day. https://www.renderforest.com/blog/video-marketing-statistics

18. After watching a video, 64% of users are more likely to buy a product online. https://www.renderforest.com/blog/video-marketing-statistics

Influencer Content

1. In programmatic and paid social media channels, influencer content outperformed branded content by 2.7x or 266% in CTR. https://linqia.com/insights/5-tips-to-use-influencer-content-in-paid-media-infographic/

2. Influencer attribution in advertising content improved ad performance by 34%. https://linqia.com/insights/5-tips-to-use-influencer-content-in-paid-media-infographic/

Email Marketing

1. The average open rate for all industries is 20.81%. https://mailchimp.com/resources/email-marketing-benchmarks/

2. The average click rate for all industries is 2.43%. https://mailchimp.com/resources/email-marketing-benchmarks/

3. Using the word ‘video’ in an email subject line boosts the open rates by 19% https://www.renderforest.com/blog/video-marketing-statistics

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