Walmart.com’s new omnichannel experience has brought about some big changes to how shoppers find items through the retailer’s search engine. With in-store and online-only items now sharing a search grid, one thing hasn’t changed: Paid Search and Sponsored Product positions are still an invaluable way to get your item in front of more of the right shoppers.
SKU Ninja + WhyteSpyder is hosted a webinar covering how the new Walmart.com has affected paid search strategies, and what you can do to boost your item’s visibility with Sponsored Product positions.
Listen to SKU Ninja’s VP of Insights Ryan Monigan as he covers:
How changes to the Walmart.com search grid have affected paid search and sponsored product positions
Developing strategies for improving the visibility of items using paid search on the new Walmart.com
The relationship between paid and organic search