In some ways, Walmart.com search results are the equivalent of the in-store shelf, but there's a big difference: the most visible brands in search results change frequently, and different keywords and search terms present many opportunities to come out on top. To form a winning ecommerce strategy, it's essential to know you and your competitors' share of voice in your category.
SKU Ninja + WhyteSpyder is hosted a webinar on Wednesday, July 28th about the many benefits of understanding your brand's share of voice, and SKU Ninja's new tool that measures each item’s placement in the search grid, weighted by the value of each position to show what brands are winning the most share of voice in your category on Walmart.
VP of Insights Ryan Monigan gave a demonstration of the new Share of Voice tool, which can help Walmart sellers:
Get a high-level view of you and your competitors market share
See what brands are winning through paid vs organic search
Drill down to find opportunities to improve your brand's visibility on Walmart.com