Walmart recently updated requirements for promoting an item with paid search, impacting the way ads are served in the search grid. These changes made a large impact on how brands should manage paid search for their items on Walmart.com.
WhyteSpyder & Flywheel hosted a roundtable webinar about everything advertisers need to know about the updates and how best practices for running ad campaigns on Walmart.com have changed and the opportunities created with Walmart's new updates.
Watch our panel of Walmart advertising experts as they cover:
What did Walmart change, and why does this matter to you?
What’s different about how ads appear to shoppers?
How do these updates affect sellers and suppliers?
Why did Walmart make these changes?
Toby Willse – Associate Director of Omnichannel, Flywheel
Ryan Monigan – VP of Strategy & Insights, WhyteSpyder