May 11, 2022

WEBINAR: Paid Search Changes





Walmart recently updated requirements for promoting an item with paid search, impacting the way ads are served in the search grid. These changes made a large impact on how brands should manage paid search for their items on

WhyteSpyder & Flywheel hosted a roundtable webinar about everything advertisers need to know about the updates and how best practices for running ad campaigns on have changed and the opportunities created with Walmart's new updates.

Watch our panel of Walmart advertising experts as they cover:

  • What did Walmart change, and why does this matter to you?

  • What’s different about how ads appear to shoppers?

  • How do these updates affect sellers and suppliers?

  • Why did Walmart make these changes?


  • Toby Willse – Associate Director of Omnichannel, Flywheel

  • Ryan Monigan – VP of Strategy & Insights, WhyteSpyder

Let Us Find a Solution Tailored to You!

See why the world’s largest brands use WhyteSpyder to grow their Walmart business!