As the world's largest retailer, Walmart has a significant market share of loyal shoppers. Especially with the retailer's ecommerce growth in 2020, Walmart eCommerce is a valuable market for anyone selling products online.
Walmart's huge audience is a real opportunity, but brings with it a lot of complications and competition. Whether you're an established brand or just starting out, it can be easy to get lost in the crowd. And differences between the retailer's ecommerce services, Walmart.com and Walmart Online Pickup & Delivery (also called OPD or OGP), can put a learning curve on success.
With the right information, you can navigate Walmart's complicated online ecosystem and connect with the shoppers searching for your items. SKU Ninja is an online software platform designed to make strategizing and selling more on Walmart easy. As Walmart Connected Content Partners, SKU Ninja + WhyteSpyder has years of experience helping brands win on Walmart. We created SKU Ninja as a solution for bettering our own work with the retailer, and offer it to Walmart suppliers to help improve their business.
Here's some more information on the Walmart shopper insights and item page information SKU Ninja can provide:
See Shopper Insights & Traffic Data SKU Ninja's PDP Report
Your PDP, or Product Detail Page, is the window that connects you to Walmart's audience of shoppers. To put it most simply, your success on Walmart lives and dies by shoppers finding your product page and clicking add to cart.
Careful monitoring of your item page's most important metrics is essential for selling well on Walmart. By keeping up with these metrics, you can rectify issues that are costing your page traffic and adjust your content to better meet the needs of your shoppers.
SKU Ninja tracks the item pages of subscribers to provide valuable insights on every item's performance. SKU Ninja's PDP Report tool recently got a major overhaul to provide more insights on Walmart shoppers & traffic than ever before. The new PDP Report v2 is updated daily with insights on an item page and its shoppers, split into 6 different categories:
Basic Reports: An overview of your page's views, what platform shoppers are using, and SEO metrics like Bounce Rate.
Time Reports: Shoppers' average Time on Page, and what time of day and day of the week most shoppers visit your page.
Geography: See the U.S. State most shoppers visit your page from, adjusting for the states' population.
Demographics: Gender, Age, Affinity Category, and In-market Category for your page's shoppers.
Traffic Sources: How shoppers get to your page, from paid or organic search, Walmart or Google search, or from your social campaigns.
Behavior: The number of times shoppers visit your page, and how recently they viewed it.
The new PDP Report v2 is available as part of SKU Ninja's Insights subscription package!
More Shopper Insights from SKU Ninja
Also included in SKU Ninja's Insights subscription are two more tools for learning more about your shoppers: Shopper Sentiment Analysis and Top Shopper Questions reports:
Sentiment Analysis is the process of using artificial intelligence to determine what emotions a piece of text expresses. SKU Ninja's Shopper Sentiment Analysis report uses this technology to analyze shopper questions and reviews for an item's category and provide a readout of the most common words and whether shoppers' sentiment was positive, negative, or neutral toward them.
Many shoppers research the items they're interested in before purchasing them, whether they're buying in-store or online. SKU Ninja's Top Shopper Questions report gives you the most common questions entered into search engines by shoppers when researching items in your category. You can use these shopper insights to improve your item-level content by answering the questions you know the reader likely has.
Each of these shopper insights reports gives you valuable information to shape your item-level content, marketing materials, and even product development. The terms used in the report are also valuable for search engine optimization (SEO)—including these commonly used words in your content will help your page show up in related search results!
SKU Ninja's Insights Subscription
You can get access to SKU Ninja's item page and shopper insights tools through our new Insights subscription. We're always working on new tools and solutions for each SKU Ninja subscription tier, which are added for no additional cost to our subscribers.
Want to learn more about how you can use SKU Ninja to improve your business on Walmart and beyond? Email email@example.com, or fill out the contact form below, and we'll be in touch. You can schedule a meeting to tell us about your items and learn which SKU Ninja solution will be best for your place in the ecomm journey.
About SKU Ninja + WhyteSpyder: SKU Ninja + WhyteSpyder is a digital merchandising company and Walmart Connected Content Partner based in Northwest Arkansas. We combine more than a decade of ecommerce experience with precise software solutions to meet the needs of anyone selling items online. We help brands of any size save time, save money, and sell more.